11 Aug
|
BLND Water
|
Ahmedabad
11 Aug
BLND Water
Ahmedabad
Job Description – Digital Marketing Manager
Company: Fultariya Beverages Pvt. Ltd.
Brand: BLND Water
Location: Thaltej, Ahmedabad
Department: Digital & Q-commerce Marketing
Experience: 7–8 Years
Employment Type: Full-Time
About Us
Fultariya Beverages Pvt. Ltd. is the company behind BLND Water, India's premium range of mixers and blending waters crafted for modern consumers. We are expanding rapidly across retail, modern trade, e-commerce, and quick commerce channels and are looking for a passionate Digital Marketing Manager to accelerate our brand growth.
Job Summary
We are looking for a creative, data-driven, and execution-focused Digital Marketing Manager who can manage digital campaigns, social media handles, content marketing, influencer collaborations, and online brand visibility while driving customer acquisition and engagement.
Key Responsibilities
1. Digital Marketing
• Plan and execute Meta campaigns (Facebook & Instagram) & Q-commerce campaigns across different platforms like zepto, Blinkit, Instamart etc.
• Optimize campaigns to improve ROAS, CTR, CPC, and conversions.
• Manage remarketing and customer acquisition campaigns.
• Analyze campaign performance and prepare weekly/monthly reports.
• Launch UGC ads
2. Social Media Management
• Manage Instagram, Facebook, LinkedIn, and YouTube.
• Develop monthly content calendars.
• Create engaging captions, reels, stories, and posts.
• Grow followers and improve engagement organically.
• Threads and X Portal
3. Performance Marketing
• Execute lead generation and website traffic campaigns.
• Monitor campaign budgets and optimize performance.
• Work towards achieving sales and brand awareness KPIs.
4. Content Marketing
• Knowledge of AI content Creations
• Develop creatives for product launches and promotions.
• Write compelling copy for ads, emails, landing pages, and social media.
• Manage blog and website content.
5. E-commerce/ Q-commerce Support
Coordinate digital promotions for:
• Amazon
• Flipkart
• Blinkit
• Zepto
• Instamart
• BigBasket
Support marketplace campaigns and product visibility initiatives.
6. Required Skills
• Meta Ads Manager
• Social Media Marketing
• Content Writing
• Canva (mandatory)
• Basic Photoshop/Illustrator (preferred)
• Excel & PowerPoint
• AI tools such as ChatGPT, Gemini, Midjourney, Canva AI, or similar
• Strong analytical and communication skills
7. Preferred Qualifications
• Bachelor's degree in Marketing, Business, Digital Marketing, or related field.
• Knowledge / Certifications in Google Ads, Meta Blueprint, or Google Analytics are an advantage.
• 7-8 Years Experience in Social Media Marketing and campaign execution over Q-commerce platforms.
• Experience in beverages, food, or consumer brands is preferred.
8. Key Performance Indicators (KPIs)
• Social media follower and engagement growth
• ROAS improvement
• Cost per acquisition (CPA)
• Lead generation
• Brand reach and impressions
• E-commerce sales contribution
What We Offer
• Opportunity to work with a quick-growing beverage brand.
• Exposure to leading e-commerce and quick-commerce platforms.
• Creative and collaborative work environment.
• Performance-based incentives and career growth opportunities.
• Hands-on experience with modern AI-powered marketing tools.
CTC: As per industry standards and candidate experience.
To Apply: Share your resume at [HIDDEN TEXT]
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📌 Digital Marketing Manager (Ahmedabad)
🏢 BLND Water
📍 Ahmedabad