Role Title Head – Ecommerce & Performance Marketing – All Digital Platforms

KEY ROLES AND RESPONSIBILITIE

S1. E-commerce Strategy & Channel Developmen

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•Develop and implement the overall e-commerce growth strategy across formats, customers and brands to drive offtake growth and achieve market share objectives, ensuring alignment with overall business goals

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•Drive channel expansion across marketplaces, quick commerce and emerging digital platforms

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•Build strategic partnerships with key platform stakeholders

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•Monitor market trends, competition and consumer behavior to identify growth opportunities

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•Lead annual business planning and channel growth initiatives

.2. Revenue Growth & Profitabilit

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•Own the e-commerce P&L;, driving revenue growth, profitability and market share

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•Manage pricing, promotions, assortment and investment allocation to maximize returns

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•Define and track key business KPIs across sales, margins and customer acquisition

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•Drive forecasting, budgeting and commercial performance reviews

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•Identify and implement opportunities to improve business efficiency and profitability

.3. Performance Marketing & Digital Growt

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•Lead performance marketing strategy across marketplace ads for all digital platforms (ECom, QCom, ePharmacies, eBeauty, eB2B, etc)

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•Own media budgets and drive customer acquisition, conversion and retention

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•Partner with media and analytics agencies to optimize campaign effectiveness and ROAS

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•Leverage data and consumer insights to improve marketing efficiency and business growth

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•Drive measurement frameworks and continuous optimization of digital investments

.4. Consumer Insights & Marketplace Excellenc

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•Develop platform-specific assortment, content, pricing and promotional strategies

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•Drive product discoverability, conversion and share of search across marketplaces

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•Ensure successful recent product launches and category growth on digital channels

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•Collaborate with Brand and Marketing teams to deliver integrated consumer-centric initiatives

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•Continuously benchmark competitive performance and identify growth opportunities

.5. Operations & Customer Experienc

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•Partner with Supply Chain and Operations teams to ensure product availability and service excellence

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•Drive inventory planning, fulfillment efficiency and stock health management

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•Ensure catalog accuracy, operational compliance and smooth order execution

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•Monitor customer satisfaction, ratings, reviews and returns performance

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•Lead initiatives to enhance customer experience across platforms

.6. Reporting, Analytics & Business Governanc

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•Establish KPIs, dashboards and reporting mechanisms to monitor business performance

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•Lead periodic business reviews and provide actionable insights to leadership

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•Drive forecasting, sales planning and data-led decision making

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•Leverage analytics to identify growth opportunities and performance gaps

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•Manage relationships with marketplace, media and analytics partners

.7. Leadership & Team Developmen

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•Build, lead and develop a high-performing e-commerce and performance marketing team

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•Foster a culture of ownership, innovation and execution excellence

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•Drive cross-functional collaboration across Sales, Marketing, Supply Chain and Finance

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•Mentor team members and strengthen organizational capabilities

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•Ensure alignment of team objectives with overall business goals

.IDEAL CANDIDATE PROFIL

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•MBA Graduate with 12-15 years of experience in E-commerce, Digital Commerce and Performance Marketing, preferably within FMCG, Consumer Healthcare, Personal Care, or Consumer Products

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•Proven track record of independently managing large-scale e-commerce businesses with full P&L; ownership

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•Demonstrated success in scaling businesses across Amazon, Flipkart, Quick Commerce, D2C, and other digital platforms

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•Strong experience in managing sizeable digital media budgets and delivering profitable growth through performance marketing

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•Requirement : Open to travel 7/8 days a mont

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📌 Head of Ecommerce (Mumbai)
🏢 Reputed Company
📍 Mumbai