Job Description
Overview

We are looking for an experienced and result-driven Senior Digital Marketing Specialist with 4–8 years of hands-on experience in digital marketing. The ideal candidate should have strong expertise in SEO, SEM/PPC, Social Media Marketing, Email Marketing, Content Marketing, and Digital Analytics.

The candidate should have a strong analytical mindset, excellent communication skills, creative thinking, and the ability to independently manage digital marketing campaigns and client accounts.

Experience in B2B, SaaS, IT, or international markets will be an added advantage.

Who Are We Looking For?

- Professionals with 4–8 years of relevant Digital Marketing experience

- Robust hands-on knowledge of SEO, SEM/PPC, Social Media Marketing, Email Marketing, Content Marketing, and Analytics

- Candidates with experience developing and executing end-to-end digital marketing strategies

- Creative thinkers with an original approach to marketing

- Strong analytical and data-driven mindset

- Ability to independently manage campaigns, projects, and client accounts

- Ability to manage multiple priorities and meet deadlines

- Willingness and ability to learn and work with new technologies and marketing platforms

- Candidates with experience in B2B SaaS, IT services, or international markets will be preferred

- Excellent written, spoken, and professional English communication skills

Requirements

Key Responsibilities

1. Digital Marketing Strategy

- Develop and implement comprehensive digital marketing strategies aligned with business objectives.

- Plan and execute monthly, quarterly, and annual digital marketing campaigns.

- Identify target audiences, market opportunities, and potential digital growth channels.

- Conduct competitor and market research to identify new opportunities.

- Monitor digital marketing trends and recommend new strategies, platforms, and technologies.

- Take ownership of digital marketing performance and deliver measurable business results.

2. Search Engine Optimization (SEO)

- Develop and execute effective on-page and off-page SEO strategies.

- Conduct keyword research and competitor analysis.

- Perform website SEO audits and identify areas for improvement.

- Optimize website pages, content, meta titles, descriptions, headings, internal linking, and site structure.

- Develop strategies to improve organic rankings and website visibility.

- Manage link-building and backlink strategies.





- Monitor keyword rankings, organic traffic, backlinks, and other SEO KPIs.

- Identify opportunities to increase organic traffic, leads, and conversions.

- Stay updated with Google algorithm updates and industry best practices.

3. PPC / SEM / Paid Advertising

- Plan, execute, monitor, and optimize Google Ads and other paid advertising campaigns.

- Develop keyword strategies, ad copies, audience targeting, bidding strategies, and campaign structures.

- Manage campaign budgets and ensure efficient utilization of advertising spend.

- Monitor CPC, CTR, CPL, conversion rate, ROI, and ROAS.

- Conduct A/B testing of ads, landing pages, and campaign strategies.

- Continuously optimize campaigns to improve lead quality and conversion rates.

- Identify new paid marketing opportunities across relevant platforms.

4. Social Media Marketing

- Develop and implement social media marketing strategies.

- Manage social media campaigns across relevant platforms.

- Create and maintain social media content calendars.

- Develop creative and engaging content for social media platforms.

- Monitor audience engagement, reach, traffic, leads, and conversions.

- Analyze social media performance and recommend improvements.

- Stay updated with social media trends, algorithms, and emerging platforms.

5. Email Marketing

- Plan and execute email marketing campaigns and lead nurturing programs.

- Create engaging email content, subject lines, CTAs, and campaign flows.

- Manage email lists, segmentation, and audience targeting.

- Develop campaigns for lead generation, nurturing, engagement, and retention.

- Monitor open rates, click-through rates, conversions, and overall campaign performance.

- Conduct A/B testing to improve email campaign effectiveness.

- Maintain email marketing best practices and database quality.

6. Content Marketing

- Develop original and engaging content for websites, blogs, social media, email campaigns, landing pages, and other marketing channels.

- Create SEO-friendly content that supports organic growth and lead generation.





- Work with designers, developers, and other teams to create marketing assets.

- Develop content strategies based on target audiences and business objectives.

- Ensure all content is accurate, engaging, relevant, and aligned with the company's brand.

- Explore and effectively use AI-based tools for content research, ideation, and marketing productivity.

7. Analytics, Reporting & Performance Tracking

- Track and analyze digital marketing performance using analytics and reporting tools.

- Prepare monthly and quarterly digital marketing performance reports.

- Analyze website traffic, organic growth, leads, conversions, campaign performance, and customer acquisition metrics.

- Monitor marketing KPIs and identify performance gaps.

- Provide actionable insights and recommendations based on data.

- Measure the effectiveness and ROI of digital marketing campaigns.

- Present campaign results and recommendations to management and clients when required.

8. Client & Account Management

- Interact directly with clients to understand their digital marketing objectives and requirements.

- Manage and optimize client internet marketing accounts.

- Develop customized digital marketing strategies based on client goals.

- Communicate campaign progress, performance, and recommendations to clients.

- Prepare and present monthly performance reports.

- Maintain strong and professional client relationships.

- Ensure timely execution and delivery of marketing activities.

- Handle client queries and coordinate with internal teams for successful project execution.

9. Team Collaboration & Ownership

- Coordinate with content, design, development, sales, and other internal teams.

- Provide guidance and knowledge sharing to junior digital marketing team members.

- Review campaign performance and ensure quality execution.

- Take ownership of assigned projects and deliverables.

- Maintain timelines and ensure marketing activities are completed as planned.

- Contribute new ideas and strategies for business growth.

Tools & Platforms

The candidate should have experience with or be comfortable working with:

- Google Analytics / GA4

- Google Search Console

- Requirements
Strong knowledge of Google Ads. Experience with Google Analytics (GA4). Knowledge of Google Tag Manager (GTM). Keyword research using Google Keyword Planner and other SEO tools.

📌 Senior Digital Marketing Specialist (India)
🏢 Ladybird Web Solution
📍 India