About Credes

Credes is looking for a creative, strategic and hands-on Social Media Manager to join our team.

This is not a role where your job is simply to schedule posts. We’re looking for someone who understands content, audiences, trends, brand positioning and platform behaviour and can turn that understanding into effective social media strategies.

You’ll work across Credes and our client brands, collaborating with clients, graphic designers, video editors and the wider team to plan, execute and improve social media presence.

What You’ll Be Responsible For

- Developing social media strategies based on brand goals, audience and platform behaviour.
- Planning monthly and weekly content calendars for Instagram, Linked In, You Tube, X and Facebook.
- Creating content ideas, hooks, captions, copy and platform-specific content directions.
- Managing the complete content publishing process, from planning and coordination to scheduling and posting.
- Managing community engagement, comments, messages and audience interactions.
- Coordinating with clients to understand requirements, collect feedback and manage approvals.
- Working closely with graphic designers and video editors by providing clear creative briefs and directions.
- Researching trends, competitors, industry developments and content opportunities.
- Tracking social media performance and preparing regular reports with meaningful insights.
- Analysing what is working, what isn't and continuously improving the content strategy.

Skills & Tools You Should Know

- You should have solid practical experience with Instagram, Linked In, You Tube, X and Facebook and understand how content needs to be adapted for each platform.
- You should be comfortable with Meta Business Suite, social media scheduling and analytics.
- Robust copywriting skills are important. You should know how to write engaging captions, hooks, CTAs and social media copy.




- You should have basic design knowledge and be comfortable working with Canva. You don't need to be a professional designer, but you should understand composition, typography, visual hierarchy and what makes content visually effective.
- You should be comfortable using AI tools for brainstorming, content refinement, research and idea generation. However, we don't want someone who simply copies AI-generated content. Your own analysis, creativity and judgment should drive the final output.
- You should also have strong communication, organisation, coordination and time-management skills.

You’ll Be a Great Fit If

- You have 2+ years of real-world social media management experience.
- You have managed social media for brands or clients and can show actual examples of your work.
- You understand the difference between creating content and building a social media strategy.
- You can independently take an idea, turn it into a content plan and coordinate its execution.
- You are comfortable communicating with clients and working with creative teams.
- You actively follow social media trends but know when a trend actually makes sense for a brand.
- You can look at analytics and make decisions based on data rather than just likes and views.
- Most importantly, you take ownership. We want someone who brings ideas to the table instead of waiting for instructions.

How to Apply

If you think you're a good fit, send us your portfolio, previous brand pages/accounts you've managed, details of your past experience and examples of your best social media work.

? [email protected]

Subject: SMM – [Your Name]

If you’ve actually built, managed or grown social media accounts and can show us what you’ve done, we’d love to hear from you.

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📌 Social Media Content and Strategy Lead (Delhi)
🏢 credes
📍 Delhi