Job Description

Job Description - Vice President (VP)

Role Title: VP - One Axis Cross-Sell Vertical (Fee Business)

Role Purpose

Lead the design, execution, and scaling of the One Axis Cross-Sell Vertical, driving fee income growth through structured cross-selling across subsidiaries and group entities

Key Responsibilities
Strategy & Business Build

- Define and implement the cross-sell strategy across subsidiaries (Axis Securities, Axis Finance, Pension Fund, Freecharge, etc.)
- Build a unified fee income engine leveraging insurance, investments, forex, and retirement products
- Translate resource productivity models and revenue projections into actionable business plans

Stakeholder Leadership

- Drive alignment with subsidiary units, business heads, and distribution leaders
- Establish governance forums and performance cadences
- Act as central point of ownership for cross-entity revenue delivery

Revenue & KPI Ownership

- Own delivery of fee income targets (LI, GI, RFR/RTFx, Investments & Retirement)




- Define KPIs by channel, subsidiary, and product line
- Monitor productivity, conversion rates, and business mix

Cross-Sell Program Execution

- Institutionalize:
- Customer base mining and segmentation
- Assisted sales models across subsidiaries
- Digital cross-sell journeys embedded in platforms
- Ensure lead sharing frameworks and analytics-driven targeting

Governance & Risk Oversight

- Ensure adherence to regulatory guidelines, customer suitability, and conduct standards
- Establish monitoring mechanisms for mis-sell, quality, and persistency outcomes

Key Skills & Competencies

- Robust experience in fee income / TPP / insurance / investments
- Proven ability to drive cross-functional and cross-entity initiatives
- Strategic thinking + execution rigor
- Strong data-driven decision-making capability
- Senior stakeholder management

📌 RB - RP&F - Fees:One Axis Cross Sell - Lead (Mumbai)
🏢 Axis Bank
📍 Mumbai