Growth PM — Sales & Marketing

Brass Animals | Remote (US Hours Required) | Full-Time | $800–$1,000/month

About Brass Animals

Brass Animals is a fast-growing live entertainment company offering brass bands, jazz combos, dance bands, and second-line parade experiences for weddings and corporate events across the US. We operate a nationally distributed musician model and are scaling aggressively toward $2M+ in revenue. We’re a small, high-velocity team that runs on smart systems, AI-powered workflows, and a bias toward execution over process.

The Role

We’re launching multiple growth initiatives simultaneously — paid media across Google and Meta, an AI-powered sales automation system, CRM conversion tracking, a new sales dashboard, and more — all within the next 30 days. We need someone who can own the coordination layer across all of it, make sure nothing falls between the cracks, and evolve into our ongoing growth intelligence function as things stabilize.

We’re generating significant inbound lead volume with a goal to double it within 6 months as part of a path to $2M in revenue by end of 2027. The infrastructure to support that growth — paid media, sales automation, attribution, pipeline visibility — is all launching right now. This role exists to make sure it all lands cleanly and then to own the intelligence layer that tells us where to push harder.

This is not a traditional project manager role. We don’t want Gantt charts and status decks. We want someone who moves fast, thinks clearly about dependencies and risks, uses AI tools to work smarter, and can hold a distributed team of specialists accountable to outcomes without adding bureaucratic overhead.

You’ll work directly with the CEO and alongside our Ops/Delivery lead, with daily touchpoints across our paid media, sales, CRM, and creative specialists.

What You’ll Own

In the first 30 days — launch coordination:

- Master launch tracker across all active growth workstreams (Vapi/Make speed-to-lead bridge, Meta campaign launch, Google Ads optimization, GHL/GCLID offline conversion tracking, Meta CAPI setup, Loveable sales dashboard)
- Daily cross-functional standup or async check-in with workstream owners to surface blockers before they become delays




- Own the implementation details that fall between lanes — the classic “whose job is this exactly” tasks like coordinating the GHL → Google Ads closed-won conversion connection between our CRM specialist and our Google Ads manager
- Weekly synthesis update to the CEO: what launched, what’s blocked, what’s at risk, what needs a decision

Ongoing — growth intelligence and channel operations:

You’ll be accountable to a short list of metrics, not a long list of tasks:

- Cost per qualified lead by channel — you own the attribution system that makes this measurable and the weekly synthesis that tells us where to shift budget across Google, Meta, LinkedIn, and organic
- Lead-to-call-booked conversion rate — you own the funnel visibility that surfaces where leads are dying stage by stage, and the coordination with sales and CRM to fix it
- Closed-won attribution — every deal traces back to a channel on your watch; you own the GHL → Google/Meta conversion loop that makes that possible and the channel tagging discipline that keeps it clean
- Specialist alignment — Danko, Adel, and Alex are all executing in their lanes; you’re the person making sure they’re pointed at the same conversion goals, sharing what they’re learning, and not optimizing in isolation
- Workstream launch velocity — in the first 30 days, your metric is simple: did everything ship on time and does it work

What We’re Looking For

Must-haves:

- 2+ years managing digital marketing or growth projects in an agency or startup environment
- Hands-on experience with Google Ads and Meta Ads at the campaign management level — you don’t need to be a specialist, but you need to know enough to ask the right questions and recognize when something’s wrong
- Active user of Claude, ChatGPT, or similar AI tools for real work — not just writing assistance, but workflow automation, data synthesis, and problem-solving
- Experience with a CRM — GHL, HubSpot, Salesforce, or similar — at the workflow and pipeline management level
- Strong async communicator; comfortable managing up and across a distributed team via Slack and Loom




- US hours availability (PST required — we’re based in LA and you’ll be working our hours)

Robust differentiators:

- Has built or managed Claude-powered marketing workflows — reporting automation, performance synthesis, anomaly flagging, or similar
- Familiarity with offline conversion tracking (Google Ads GCLID, Meta CAPI)
- Experience with Make, Zapier, or similar automation platforms
- Has worked in a high-velocity small team where you wore multiple hats and figured things out independently

Mindset:

- You see across workstreams and connect dots other people miss
- You default to “I’ll figure it out” before “I need more information”
- You manage by outcomes, not activity
- You’re comfortable with ambiguity and fast-changing priorities
- You’d rather send a 3-minute Loom than write a 10-paragraph status email

The Team You’ll Work With

You’re joining a lean, established team with clear lanes. You’ll work directly with the CEO and alongside specialists across ops/delivery, sales, Google Ads, Meta creative, outbound, CRM, and development. Everyone owns their function — your job is to coordinate across them, not manage them. It’s a high-trust, low-bureaucracy environment where people are expected to figure things out and communicate proactively when they’re blocked.

How to Apply

Send the following to [email protected]. Subject line format: Application | Growth PM | Candidate Name

- A brief note (not a cover letter — just a few sentences) on why this role fits where you are right now
- A Loom walkthrough (5–10 minutes) covering two things: (a) a Claude or AI-powered workflow you’ve built or managed — performance reporting, project coordination, data synthesis, or marketing automation; we want to see you actually using the tool, not hear you describe it; and (b) what metrics you’ve directly impacted in a previous role, by how much, and how — be specific; “improved performance” is not an answer
- One example of a multi-workstream project you coordinated — what were the moving pieces, where did things get hard, how did you keep it moving

Applications without the Loom will not be reviewed. Looms that don’t answer the metrics question will not be reviewed.

Pay: ₹76,335.80 - ₹95,419.75 per month

Work Location: Remote

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