Job Description: Performance Marketing Specialist (Lead Generation Focus)

We are looking for a results-driven Performance Marketing Specialist to own high-intent lead generation across Google, Meta, and LinkedIn. This role is focused on the end-to-end execution, optimization, and scaling of multi-channel digital campaigns to drive consistent business growth.

Core Responsibilities

1. Google Ads - Search & Performance Max

- Strategy & Setup: Plan and launch Search, Display, and Performance Max campaigns designed for B2B/B2C lead capture.
- Optimization: Conduct keyword research, implement negative lists, and optimize bidding (CPA/ROAS) to lower Cost Per Lead (CPL).
- Conversion Tracking: Set up and troubleshoot conversion actions using Google Tag Manager and GA4.

2. Meta Ads - Lead Generation

- Funnel Building: Design full-funnel strategies (Awareness to Conversion) using Meta Business Suite Lead Forms and automated messenger flows.
- Creative Testing: Run continuous A/B tests on ad copies, reels, and static creatives to identify high-performing hooks.
- Audience Targeting: Leverage Lookalike and Custom Audiences to reach high-intent prospects.

3. LinkedIn Ads - B2B Specialist

- Professional Targeting: Utilize LinkedIn Campaign Manager to target decision-makers by job title, seniority, company size, and industry.
- Ad Formats: Execute Sponsored Content and native LinkedIn Lead Gen Forms to capture data with minimal friction.

4. Google Business Profile (GBP) Optimization

- Local Lead Gen: Optimize profiles for the "Local Map Pack" to drive calls, bookings,



and direction requests.
- Management: Handle review management, seed Q&A; sections, and publish weekly "Google Posts" for visibility.
- NAP Consistency: Maintain 100% Name, Address, and Phone number consistency across the web to boost local SEO.

5. Outreach & Automation

- Outreach: Manage high-volume WhatsApp and Email blasts to engage prospects and nurture existing leads.
- Lead Automation: Maintain and troubleshoot lead sync automation for Meta, Google, and LinkedIn Instant Forms to ensure instant delivery to the sales team.

6. Landing Page Optimization

- Conversion Rate Optimization (CRO): Continuously test and refine paid media landing pages to improve user experience and lead capture rates.

Key Skills & Qualifications

- Experience: 2 to 6 years of hands-on experience in performance marketing with a proven track record in lead generation.
- Technical Proficiency: Expert knowledge of Google Ads, Meta Business Suite, LinkedIn Ads Manager, GTM, and GA4.
- Analytical Mindset: Proficiency in Excel/Google Sheets for reporting.

KPIs (Success Metrics)

- Lead Quality: Monthly growth in Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
- Efficiency: Consistent reduction in Cost Per Lead (CPL) and Cost Per Qualified Lead (CPQL).
- Local Visibility: Ranking in the top 3 of Google Local Pack for target keywords.

Pay: ₹300,000.00 - ₹600,000.00 per year

Benefits:

- Versatile schedule
- Health insurance
- Paid time off
- Provident Fund

Work Location: In person

📌 Performance Marketing Specialist (India)
🏢 CADD Centre Training Services
📍 India