*Experience:* 1+ year

*Role Type:* Full-time

### Key Responsibilities

* Manage day-to-day social media activities across *Instagram, Facebook, LinkedIn and other relevant platforms*.

* Plan and execute *monthly social media content calendars*.

* Develop creative ideas for *posts, reels, stories, carousels and other social media formats*.

* Create visually appealing social media creatives using *Canva*.

* Edit basic reels and short-form videos using *VN Video Editor* or similar applications.

* Handle *posting, scheduling, captions, hashtags, tagging and basic platform management*.

* Write engaging and intelligent *social media copy, captions, hooks and CTAs*.

* Understand how to adapt content and messaging according to the *brand, target audience and platform*.

* Research current *social media trends, formats, sounds and content opportunities*.

* Think creatively and bring fresh concepts for increasing *reach, engagement and brand visibility*.

* Maintain consistency in *brand language, visual identity and overall communication*.

* Coordinate with the design/content team to collect project information, images, videos and other relevant material.

* Monitor basic social media analytics and understand what content is performing well.

* Stay updated with new *social media tools, AI tools, editing applications and content-creation platforms*.

### Must-Have Skills

* *1+ year of experience* in social media management/content creation.

* Good working knowledge of *Canva*.

* Basic to intermediate knowledge of *VN Video Editor* or a similar video-editing application.





* Solid understanding of *Instagram content formats and trends*.

* Good *creative thinking and visual sense*.

* Strong *content-writing and communication skills*.

* Ability to write smart, engaging and brand-appropriate *captions and social media copy*.

* Understanding of *social media marketing and audience engagement*.

* Ability to independently plan and execute content from concept to posting.

* Good organisational and time-management skills.

### Added Advantage

Candidates with knowledge of the following will be preferred:

* CapCut / Adobe Premiere Pro / InShot

* Photoshop / Illustrator

* Meta Business Suite

* Instagram Insights / Meta Analytics

* AI content-creation tools

* Basic photography and videography

* Content strategy and social media analytics

* Trend research and competitor analysis

### Ideal Candidate

We are looking for someone who is *creative, proactive and digitally curious* — someone who doesn't simply post content but understands *why a piece of content should be created, who it is meant for and how it can perform better*.

The ideal candidate should be comfortable working independently, experimenting with new content formats and bringing *fresh ideas and smart storytelling* to social media.

*Portfolio / previous social media work is preferred.*

Job Types: Full-time, Permanent

Pay: Up to ₹20,000.00 per month

Application Question(s):

- What is your current ctc?
- What is your expected ctc?
- Please share your portfolio link.
- Do you have experience in video editing?
- How many years of experience do you have in social media management?

Work Location: In person

📌 Social Media Marketing Executive (1-2 years) (India)
🏢 Vinfotech
📍 India