he Digital Marketing Executive will be responsible for planning, executing, and monitoring digital marketing activities to increase brand awareness, generate leads, improve online visibility, and support business growth. The role requires strong knowledge of social media, content marketing, search engine optimization, paid advertising, and digital analytics.

Key Responsibilities

- Develop and implement digital marketing strategies aligned with organizational goals.
- Manage and maintain the organization's social media platforms, including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
- Create, coordinate, and publish engaging content, including posts, reels, videos, blogs, campaigns, and promotional materials.
- Plan and execute social media campaigns to increase reach, engagement, followers, and enquiries.
- Manage paid advertising campaigns through platforms such as Google Ads and Meta Ads.
- Monitor campaign performance and optimize advertisements based on reach, engagement, leads, conversions, and cost.
- Conduct keyword research and implement basic SEO strategies to improve website visibility and organic traffic.
- Coordinate website content updates, landing pages, blogs, and other digital assets.
- Develop content calendars and ensure timely execution of marketing campaigns.
- Monitor online reviews, comments, messages, and enquiries and coordinate appropriate responses.
- Track website, social media, and campaign performance using tools such as Google Analytics and relevant platform insights.
- Prepare regular digital marketing reports with key metrics, insights, and recommendations.
- Conduct competitor and market research to identify new digital marketing opportunities.
- Coordinate with designers, photographers, videographers, agencies,



and other external vendors when required.
- Work closely with the sales/business development team to generate and nurture leads through digital channels.
- Maintain brand consistency across all digital platforms and marketing communications.
- Stay updated on current digital marketing trends, social media algorithms, advertising practices, and emerging platforms.
- Perform other marketing-related duties assigned by the management.

Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
- Certification in Digital Marketing is an added advantage.
- 1–3 years of relevant experience in digital marketing, preferably in healthcare, retail, hospitality, or service industries.

Required Skills

- Strong knowledge of social media marketing.
- Working knowledge of Google Ads and Meta Ads.
- Basic to intermediate knowledge of SEO and SEM.
- Good content writing and communication skills.
- Knowledge of Canva or similar graphic design tools.
- Basic understanding of video/reel creation and editing is preferred.
- Knowledge of Google Analytics and digital marketing reporting.
- Strong analytical and problem-solving skills.
- Good creativity and attention to detail.
- Ability to manage multiple campaigns and deadlines.
- Positive teamwork and coordination skills.

Key Performance Indicators (KPIs)

- Growth in social media reach and engagement.
- Website traffic and organic search performance.
- Number and quality of digital leads generated.
- Advertising campaign ROI and cost per lead.
- Social media follower growth.
- Content performance and consistency.
- Conversion rate of digital campaigns.
- Timely execution of marketing campaigns.

Pay: ₹13,000.00 - ₹17,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Skin Care Center
📍 India