Experience: 3–4 years in Social media management and Paid performance marketing Location: On-site Employment Type: Full-time

About the Role We're hiring someone who can own both the organic social media strategy and the paid performance marketing engine for our client accounts — planning content calendars while also running and optimizing ad campaigns that deliver measurable ROI.

Key Responsibilities

- Plan and execute social media content calendars across Instagram, Facebook, LinkedIn, and other relevant platforms
- Coordinate with designers and video editors to brief and review content aligned to each platform's format and audience
- Plan, launch, and optimize paid campaigns across Meta Ads, Google Ads, and other relevant platforms
- Manage campaign budgets, monitor CPL/CPC/CPA/ROAS, and continuously test creatives and targeting to improve performance
- Track social media engagement metrics and community interactions; ensure timely responses
- Prepare weekly/monthly performance reports covering both organic growth and paid campaign results




- Stay current with platform algorithm changes, ad policy updates, and emerging content formats/trends

Requirements

- 3–4 years of combined experience in social media management and performance/paid marketing
- Hands-on experience running Meta Ads Manager and Google Ads campaigns with a track record of managing budgets
- Solid grasp of social media content strategy, trends, and platform-specific best practices
- Analytical mindset — comfortable reading campaign data and translating it into optimization decisions
- Experience with tools like Meta Business Suite, Google Analytics, Canva, and scheduling tools (Buffer/Hootsuite or similar)

Pay: ₹30,000.00 - ₹40,000.00 per month

Education:

- Bachelor's (Required)

Experience:

- Content marketing: 2 years (Required)
- Performance marketing: 1 year (Required)

Language:

- English (Required)

Work Location: In person

📌 Social Media Manager (India)
🏢 PerceptKraft
📍 India