Designation- Performance Marketing Manager

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
- Analyze campaign performance to improve CPL, ROAS, CPA, and other key KPIs.
- Conduct A/B testing for ad creatives, ad copy, landing pages, and audience segments.
- Monitor and manage campaign budgets to ensure maximum ROI.
- Develop robust audience strategies, including interest-based targeting, lookalikes, and retargeting.
- Collaborate with creative teams to build high-performing ad creatives and landing pages.
- Generate detailed performance reports and provide actionable insights and optimization recommendations.
- Stay updated on the latest industry trends, platform updates, algorithms, and digital advertising best practices.

Requirements:





- Minimum 2+ years of experience in performance marketing or digital advertising.
- Strong command of Google Ads, Meta Ads Manager, LinkedIn Ads, and other paid media platforms.
- Hands-on experience with Google Analytics, Google Tag Manager, and tracking setup.
- Expertise in bid management, keyword research, and conversion tracking.
- Solid analytical skills with proficiency in Excel/Google Sheets and data visualization tools.
- Ability to thrive in a fast-paced environment and meet tight deadlines.
- Excellent communication and presentation skills.

Preferred Qualifications:

- Google Ads and Meta Blueprint certifications.
- Experience managing e-commerce, lead generation, or B2B marketing campaigns.

Work Location: In person

📌 Performance Marketing Manager (India)
🏢 Eggfirst Advertising and designs
📍 India