Marketing Executive – Healthcare SaaS

Position: Marketing Executive
Industry: Healthcare Technology / SaaS
Location: Bangalore
Experience: 3+ Years
Employment Type: Full-Time

Job Overview

We are looking for a Marketing Executive with 3+ years of experience in sales, marketing or business development, preferably with experience in SaaS, healthcare technology, medical software or B2B sales.

The candidate will be responsible for acquiring doctors, clinics and healthcare organizations, generating leads, conducting product demonstrations, developing customer relationships and converting prospects into paying customers.

This is a hands-on sales and business development role requiring strong communication, relationship-building, follow-up and negotiation skills.

Key Responsibilities

1. Doctor & Customer Acquisition

- Identify and approach potential customers including doctors, clinics, hospitals and healthcare professionals.
- Generate leads through:
- Cold calling
- Direct doctor outreach
- Clinic visits
- References and referrals
- Networking
- Medical conferences and events
- Professional contacts
- Schedule meetings and product demonstrations with prospective customers.
- Build and maintain strong professional relationships with doctors and healthcare decision-makers.
- Understand customer requirements and identify suitable solutions.

2. SaaS Product Sales

- Promote and sell healthcare SaaS/software solutions to doctors, clinics and hospitals.
- Conduct online and in-person product demonstrations.
- Understand the customer's existing workflow and identify their requirements.
- Explain product features, benefits, pricing and value proposition clearly.
- Handle customer questions, concerns and objections.
- Follow up with prospects and trial users to drive conversions.
- Negotiate and close sales within approved commercial guidelines.
- Achieve assigned monthly and quarterly sales targets.

3. Field Sales & Doctor Outreach

- Visit doctors, clinics and hospitals for business development.
- Develop and maintain a strong network of healthcare professionals.
- Introduce the software and arrange product demonstrations.
- Conduct regular follow-ups with prospective customers.
- Develop relationships with clinic owners, doctors, administrators and other decision-makers.
- Identify opportunities for referrals and introductions to other healthcare professionals.
- Travel within the assigned territory as required.

4. Lead Management & Follow-Up

- Maintain a database of prospective doctors, clinics and hospitals.
- Track all leads from initial contact through conversion.
- Follow up with prospects systematically and at the appropriate intervals.
- Maintain accurate records of meetings, calls,



demonstrations, trials and conversions.
- Ensure no qualified lead is left without appropriate follow-up.
- Maintain a healthy and continuously growing sales pipeline.

5. Product Demonstrations

- Conduct skilled product demonstrations for doctors and clinic staff.
- Understand the doctor's practice and demonstrate relevant features accordingly.
- Explain how the software can improve clinical and administrative workflows.
- Address product-related questions and coordinate with the technical/product team when required.
- Collect feedback from prospects and existing customers.

6. Customer Relationship Management

- Develop long-term relationships with doctors and healthcare organizations.
- Maintain regular communication with existing customers.
- Identify opportunities for additional services, upgrades or expansion.
- Coordinate with the customer support and implementation teams for smooth onboarding.
- Collect customer feedback and communicate it to management and the product team.

7. Market & Competitor Research

- Identify potential markets, locations and medical specialties for customer acquisition.
- Research competing healthcare software products.
- Understand competitor features, pricing and positioning.
- Gather feedback from doctors regarding existing software solutions.
- Identify opportunities to improve sales approaches and product positioning.

8. Sales Reporting & Coordination

- Maintain daily records of calls, meetings, visits, demonstrations and follow-ups.
- Submit daily, weekly and monthly sales reports.
- Track individual sales performance against targets.
- Coordinate with management and internal teams regarding sales opportunities.
- Participate in regular sales review meetings.
- Provide feedback on customer requirements, objections and market conditions.

Required Experience

- 3+ years of experience in sales, marketing or business development.
- Experience in B2B sales or SaaS product sales is preferred.
- Experience selling to doctors, clinics, hospitals or healthcare professionals will be a strong advantage.
- Experience in healthcare technology, EMR, EHR, clinic management software or hospital management software will be preferred.
- Proven experience in lead generation, customer acquisition and sales conversion.




- Experience conducting product demonstrations and sales presentations.
- Experience managing customer relationships and sales pipelines.
- Willingness to travel for doctor and client meetings.

Key Skills

- B2B Sales
- SaaS Product Sales
- Healthcare Sales
- Doctor & Clinic Sales
- Field Sales
- Business Development
- Lead Generation
- Cold Calling
- Doctor Outreach
- Product Demonstrations
- Customer Acquisition
- Negotiation & Closing
- Follow-up Management
- CRM & Sales Pipeline Management
- Customer Relationship Management
- Market Research
- Communication & Presentation Skills
- Target Achievement

Ideal Candidate

The ideal candidate should be confident, proactive, target-oriented and comfortable with direct sales.

The candidate should be able to:

- Approach doctors confidently and build professional relationships.
- Make cold calls and generate new leads independently.
- Visit clinics and hospitals for business development.
- Conduct product demonstrations.
- Understand a doctor's requirements and explain the product accordingly.
- Handle objections and negotiate effectively.
- Convert prospects into paying customers.
- Maintain consistent follow-ups.
- Build a strong network within the healthcare community.
- Work independently and take ownership of assigned targets.
- Travel for customer meetings and business development activities.

Candidates with prior experience selling SaaS, EMR/EHR, clinic management, hospital management or other healthcare technology products directly to doctors will be given preference.

Key Performance Indicators (KPIs)

Performance will primarily be measured on:

- Qualified leads generated
- Doctor/clinic visits
- Doctor meetings conducted
- Product demonstrations
- Trials initiated
- New customers acquired
- Sales conversion rate
- Revenue generated
- Follow-up effectiveness
- Sales pipeline value
- Customer onboarding
- Achievement of monthly and quarterly targets

Compensation

Salary: Competitive and based on experience and proven sales performance.

Performance incentives may be provided based on sales achievement and new customer acquisition.

How to Apply

Interested candidates are invited to send their updated resume along with a brief introduction

[email protected]

Subject: Application for Marketing Executive - [Your Name]

Pay: From ₹30,000.00 per month

Application Question(s):

- Do you have a two-wheeler and a valid driving licence?
- Do you have experience in B2B sales or SaaS sales
- How many customer meetings or field visits did you typically make per week in your previous role?

Location:

- Bengaluru, Karnataka (Bengaluru, Bengaluru Urban District) (Required)

Work Location: In person

📌 Marketing Executive – Healthcare SaaS (India)
🏢 PRED SOLUTIONS
📍 India