Job Description – SEO ExecutiveJob Title

SEO Executive

Department

Digital Marketing / Marketing

Experience

1–3 Years (with relevant knowledge/certification may also apply)

Job Location

[Location] - Panchkula

Employment Type

Full-Time

Job Summary

We are looking for a motivated, results-oriented SEO Executive to manage and improve the company’s organic search visibility. The candidate will be responsible for implementing SEO strategies, conducting keyword research, optimizing website content, monitoring rankings and traffic, and supporting overall digital marketing objectives.

Key Responsibilities

- Develop and implement On-Page and Off-Page SEO strategies.
- Conduct keyword research and identify relevant search opportunities.
- Optimize website pages, including titles, Meta descriptions, headings, URLs, internal links, and content.
- Perform regular SEO audits and identify technical and content-related issues.
- Work on technical SEO activities such as crawlability, indexing, sitemap, robots.txt, page speed, and mobile optimization.
- Create and manage link-building and off-page SEO campaigns.
- Monitor keyword rankings, organic traffic, backlinks, and website performance.
- Analyze SEO performance using tools such as Google Search Console and Google Analytics.
- Prepare regular SEO reports with insights and recommendations.
- Coordinate with content writers, developers, designers, and marketing teams to implement SEO improvements.
- Keep updated with Google algorithm updates, SEO trends, and industry best practices.
- Identify competitors and analyze their SEO strategies.
- Improve organic rankings, website traffic, leads, and overall search visibility.




- Ensure SEO activities follow Google Webmaster Guidelines and ethical/white-hat SEO practices.

Required Skills

- Good understanding of SEO fundamentals and search engine algorithms.
- Knowledge of On-Page, Off-Page, and Technical SEO.
- Hands-on experience with Google Search Console and Google Analytics.
- Knowledge of keyword research and SEO tools such as SEMrush, Ahrefs, UberSuggest, Screaming Frog, or similar tools.
- Basic understanding of HTML, CSS, and website structure.
- Good knowledge of content optimization and internal linking.
- Analytical and problem-solving skills.
- Good written and verbal communication skills
- Ability to work independently as well as in a team.

Educational Qualification

- Bachelor's degree in Marketing, Digital Marketing, Computer Science, Business Administration, or a related field.
- SEO/Digital Marketing certification will be an added advantage.

Key Performance Indicators (KPIs)

- Improvement in organic keyword rankings.
- Growth in organic website traffic.
- Increase in qualified organic leads/conversions.
- Improvement in website indexing and technical SEO health.
- Growth in quality backlinks and referring domains.
- Successful implementation of SEO recommendations.
- Regular and accurate SEO reporting.

What We Offer

- Competitive salary based on experience and skills.
- Learning and career growth opportunities.
- Exposure to various digital marketing activities.
- Performance-based incentives, where applicable.
- Supportive and collaborative work setting.

Salary

₹ 15000-20000 per annum, depending on experience and expertise.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 SEO Manager (India)
🏢 Appysea International
📍 India