Job Purpose

To generate new business opportunities, identify potential customers, promote solar products and solutions, and achieve assigned sales targets. The role involves customer acquisition, site visits, preparing quotations, follow-up, negotiation, and supporting the sales process through order closure and installation coordination.

2. Key ResponsibilitiesSales & Business Development

- Generate leads through direct marketing, references, tele-calling, digital platforms, and field visits.
- Identify and develop new residential, commercial, and industrial customers.
- Achieve monthly and annual sales targets assigned by the management.
- Conduct customer meetings and understand their solar energy requirements.
- Promote rooftop solar, on-grid/off-grid/hybrid systems and related solar solutions.
- Develop and maintain strong customer relationships.

Customer & Site Management

- Conduct site visits and collect required technical and commercial information.
- Coordinate with the technical team for site assessment and system design requirements.
- Explain system capacity, generation, savings, ROI, warranty, and other relevant advantages to customers.
- Address customer queries and provide appropriate solutions.
- Maintain regular follow-up with prospects until conversion.

Quotation & Order Conversion

- Prepare and submit quotations and proposals in coordination with the technical/operations team.
- Negotiate with customers within the approved commercial guidelines.




- Follow up on quotations and convert leads into confirmed orders.
- Ensure proper documentation and timely collection of advance/payment as per company policy.
- Coordinate with the installation and service teams after order confirmation.

Market Development

- Identify new market opportunities, customer segments, and potential business areas.
- Monitor competitor activities, pricing, products, and market trends.
- Develop dealer, channel partner, builder, contractor, and referral networks where applicable.
- Participate in exhibitions, promotional activities, campaigns, and customer awareness programs.

Reporting & MIS

- Maintain daily records of leads, customer meetings, site visits, quotations, follow-ups, and conversions.
- Update CRM/MIS and submit regular sales reports to the reporting manager.
- Track the sales pipeline and ensure timely follow-up on all active opportunities.
- Provide management with market feedback and sales forecasts.

3. Key Performance Indicators (KPIs)

- Monthly Sales Revenue / Order Value
- Number of New Leads Generated
- Lead-to-Conversion Ratio
- Number of Customer Meetings & Site Visits
- Number of Quotations Submitted
- Order Conversion Rate
- New Customer Acquisition
- Collection / Payment Follow-up
- Customer Satisfaction
- Sales Pipeline & Forecast Accuracy

4. Qualification & Experience

Pay: From ₹25,000.00 per month

Work Location: In person

📌 Area Sales Executive Solar Division (India)
🏢 CEDAR Retail Private
📍 India