Key Responsibilities1. Performance Marketing

Own and optimise WalletKart's paid acquisition campaigns across:

- Google Ads
- Meta Ads – Facebook & Instagram
- Performance Max
- Demand Gen
- Search Ads
- Shopping Ads
- Remarketing campaigns
- Catalog/Dynamic Product Ads

Responsibilities:

- Plan monthly and quarterly paid marketing strategies.
- Manage campaign structures and budgets.
- Identify winning products, audiences, creatives and offers.
- Scale profitable campaigns.
- Continuously test new audiences, creatives, landing pages and offers.
- Monitor CAC, ROAS, MER and contribution margin.
- Identify reasons for campaign performance fluctuations.
- Coordinate with the creative team to develop high-performing ad creatives.
- Develop campaign strategies for major occasions and festivals.

2. Revenue & Growth Ownership

The Digital Marketing Manager should not focus only on advertising metrics.

The candidate will be responsible for contributing to overall business growth through:

- Revenue growth
- Customer acquisition
- Current customer percentage
- CAC
- ROAS
- MER
- AOV
- Conversion Rate
- Repeat purchase rate
- Contribution margin

Analyse marketing performance from ad click → website → purchase → repeat purchase.

3. Meta Ads Management

Manage the complete Meta advertising ecosystem.

Responsibilities include:

- Campaign structure
- Prospecting campaigns
- Broad targeting
- Retargeting
- Catalog campaigns
- Advantage+ campaigns
- Creative testing
- Audience testing
- Budget scaling
- Retargeting
- Customer list audiences
- Lookalike audiences where relevant
- Pixel/CAPI monitoring
- Event tracking
- Attribution analysis





Develop different advertising angles for:

- Personalised gifts
- Personalised wallets
- Wallet combos
- Birthday gifts
- Anniversary gifts
- Rakhi gifts
- Valentine's Day
- Father's Day
- Wedding gifts
- Corporate gifting
- Travel accessories

4. Google Ads Management

Manage and optimise:

- Performance Max
- Search campaigns
- Shopping campaigns
- Brand campaigns
- Non-brand campaigns
- Remarketing
- Demand Gen
- YouTube campaigns where applicable

Responsibilities:

- Keyword research.
- Search term analysis.
- Negative keyword management.
- Product feed optimisation.
- Campaign segmentation.
- Bid and budget optimisation.
- Search ad copy testing.
- Landing page optimisation.
- Product-level performance analysis.
- Google Merchant Center coordination.
- Conversion tracking and attribution.

5. Creative Strategy

Work closely with the content and creative team to develop performance-driven creatives.

Analyse which:

- Hooks
- Headlines
- Visuals
- Product demonstrations
- UGC videos
- Testimonials
- Offers
- Angles
- Formats

generate the highest conversion.

Develop a continuous creative testing pipeline for Meta and other digital channels.

6. Festival & Campaign Marketing

Plan and execute digital campaigns around key occasions:

- Valentine's Day
- Raksha Bandhan
- Father's Day
- Mother's Day
- Diwali
- Christmas
- New Year
- Black Friday
- Birthdays
- Anniversaries
- Wedding season
- Corporate gifting season

For every campaign, develop:

Offer → Audience → Creative → Landing Page → Ads → Retargeting → CRM → Measurement

Pay: ₹36,628.16 - ₹56,026.91 per month

Work Location: In person

📌 Senior Digital Marketer (India)
🏢 DMSN MEDIA PRIAVTE
📍 India