Job Summary

We are looking for a highly organized and proactive Marketing Executive to drive the execution of marketing initiatives across our business verticals including Intelligent Transportation Systems (ITS), Traffic Data, Engineering, and Partner Programs.

The Marketing Executive will be responsible for planning, coordinating, and executing marketing campaigns, product launches, events, brand initiatives, and sales enablement activities while working closely with the marketing head, lead gen executive, designers, sales teams, and leadership.

This role is ideal for someone who enjoys managing multiple projects, coordinating cross-functional teams, and turning marketing strategies into measurable business outcomes.

Key Responsibilities

Marketing Plan Execution

- Execute annual and quarterly marketing plans.
- Maintain the marketing calendar and campaign schedules.
- Coordinate marketing projects from planning through execution.
- Ensure all marketing activities are delivered on time and within budget.
- Track marketing KPIs and report progress against departmental goals.
- Coordinate with internal departments and external vendors.

Brand Management

- Maintain consistency of the DataCorp brand across all marketing channels.
- Ensure all marketing materials follow brand guidelines.
- Support PR, corporate communications, and thought leadership initiatives.
- Coordinate award submissions and industry recognition opportunities.
- Maintain company profiles, presentations, and corporate collateral.

Product Marketing

- Support product launches across all business verticals.
- Develop product brochures, one-pagers, presentations, and datasheets.
- Create customer success stories and case studies.
- Develop sales enablement materials for the sales team.
- Coordinate product messaging with business stakeholders.

Events & Partner Marketing





- Plan and coordinate exhibitions, conferences, webinars, and customer events.
- Manage booth requirements, logistics, vendors, and promotional materials.
- Support partner onboarding and partner marketing initiatives.
- Coordinate co-marketing campaigns with channel partners.
- Develop partner launch kits and marketing collateral.

Marketing Operations

- Maintain marketing budgets and track campaign expenses.
- Coordinate purchase requests and vendor payments.
- Manage marketing assets and documentation.
- Maintain the company's marketing repository and collateral library.
- Assist in developing marketing processes and standard operating procedures.

Sales Enablement

- Prepare sales presentations and proposal support material.
- Coordinate marketing requests from the sales team.
- Develop customer-facing collateral to support business development.
- Support lead handover between marketing and sales.

Required Skills

- Excellent project management and organizational skills.
- Strong written and verbal communication.
- Ability to coordinate multiple projects simultaneously.
- Valuable understanding of B2B marketing.
- Experience working with external agencies and vendors.
- Familiarity with Microsoft Office and presentation tools.
- Basic understanding of digital marketing concepts.
- Strong attention to detail.
- Ability to work independently and meet deadlines.

Preferred Qualifications

- Bachelor’s or Master’s degree in marketing, Business, Communications, or a related field.
- 1-3 years of experience in marketing.
- Experience in technology, engineering, SaaS, ITS, infrastructure, or industrial sectors is preferred.
- Experience managing exhibitions, product launches, and partner marketing initiatives.
- Familiarity with CRM and marketing automation platforms is an advantage.

Pay: ₹400,000.00 - ₹600,000.00 per year

Benefits:

- Provident Fund

Work Location: In person

📌 Marketing Executive (India)
🏢 Datacorp Traffic Private
📍 India