Job Responsibilities
● Develop and manage marketing collaterals — brochures, catalogues, price lists, posters, danglers, standees, and other print/digital materials — for retail and sales teams
● Plan and execute retail branding across the distributor/retailer network — signage, glow sign boards, shop branding, and in-store POSM
● Identify, onboard, and manage print and production vendors; negotiate costs, timelines, and quality standards
● Explore and develop new marketing collateral formats and ideas — innovative POS materials, seasonal/festive collaterals, and new retail branding concepts
● Coordinate with the design team to brief and develop creatives, and with the sales team to gather collateral requirements
● Manage inventory, print runs, and pan-India distribution of marketing materials to distributors and retailers
● Ensure brand guideline compliance across all printed, digital, and retail branding materials
● Track and manage the marketing collateral budget, vendor quotations, and cost optimisation
● Conduct market visits to audit branding execution quality and assess the effectiveness of collaterals in the field
● Maintain a vendor database, negotiate rate contracts, and ensure timely delivery across locations pan-India
Must have skills:
● 3–5 years of hands-on experience in marketing collateral development, retail branding, or trade marketing
● Proven experience managing print/production vendors, from quotation to delivery
● Working understanding of print processes — offline print, large-format signage; packaging exposure is a plus
● Experience coordinating branding rollout across a multi-location or pan-India retailer network
● Solid vendor negotiation skills and comfort managing multiple materials and timelines across regions simultaneously
● Willingness to travel for retail branding audits and vendor/site visits
● Good coordination skills to work closely with design, sales, and marketing teams
Note: 6 days working with second saturday off
Job Type: Full-time
Pay: ₹20,000.00 - ₹40,000.00 per month
Education:
- Bachelor's (Preferred)
Experience:
- Marketing: 2 years (Required)
Work Location: In person
📌 Marketing Executive (India)
🏢 My TVS
📍 India