Job Summary

The Social Media Executive is responsible for planning, implementing, and managing the hospital's digital marketing strategies to enhance brand awareness, increase patient engagement, promote healthcare services, and generate quality leads through digital platforms. The role involves managing social media, website content, online advertising, and digital campaigns while maintaining the hospital's professional image.

## Key Roles & Responsibilities

* Develop and execute digital marketing strategies to promote the hospital's services, specialties, health packages, and awareness programs.

* Manage and update the hospital's website with accurate and timely information.

* Create and publish engaging content for social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and X (Twitter).

* Plan and execute paid digital advertising campaigns through Google Ads and social media platforms.

* Optimize website content using Search Engine Optimization (SEO) techniques to improve search rankings.

* Monitor online reputation by responding to patient reviews and feedback professionally.

* Coordinate with doctors and departments to develop healthcare-related educational content.

* Design and execute email marketing and SMS campaigns for health check-up packages, awareness programs, and hospital events.

* Prepare digital creatives, promotional videos, banners, and campaign materials in coordination with the design team.

* Analyze campaign performance using Google Analytics and other digital marketing tools.

* Generate monthly reports on website traffic, social media performance, lead generation, and campaign effectiveness.

* Promote health camps, free medical check-ups, awareness programs, and community outreach initiatives through digital platforms.

* Maintain consistency in hospital branding across all digital channels.





* Stay updated with current digital marketing trends and implement innovative promotional strategies.

* Coordinate with internal departments to collect content, success stories, patient testimonials, and event updates.

* Ensure all digital communications comply with hospital policies and ethical healthcare marketing standards.

## Required Qualifications

* Bachelor's Degree in Marketing, Business Administration, Mass Communication, Journalism, or a related field.

* Certification in Digital Marketing is preferred.

* MBA (Marketing) is an added advantage.

## Experience

* 1–3 years of experience in Digital Marketing.

* Experience in healthcare, hospitals, or the healthcare industry is preferred.

## Required Skills

* Robust knowledge of SEO, SEM, Google Ads, and Google Analytics.

* Experience with Meta Ads (Facebook & Instagram) and LinkedIn Ads.

* Social Media Marketing and Content Management.

* Content Writing and Copywriting skills.

* Basic Graphic Designing using Canva, Adobe Photoshop, or Illustrator.

* Video editing knowledge is an added advantage.

* Email Marketing and CRM tools.

* Excellent communication and interpersonal skills.

* Creative thinking with strong analytical abilities.

* Ability to manage multiple campaigns simultaneously.

* Good organizational and time management skills.

## Key Performance Indicators (KPIs)

* Growth in website traffic.

* Increase in patient enquiries and appointment leads.

* Social media engagement and follower growth.

* Performance of paid advertising campaigns.

* Search engine ranking improvements.

* Digital campaign ROI.

* Online reputation and patient review ratings.

* Timely execution of digital marketing campaigns.

## Working Conditions

* Full-time position.

* May require occasional weekend work during hospital events, health camps, awareness programs, and promotional activities.

* Coordination with all hospital departments and external marketing agencies whenever required.

Pay: ₹10,026.17 - ₹35,760.72 per month

Work Location: In person

📌 Social Media Executive (India)
🏢 Farookh Academy of Medical Education Hospital and Research Institute
📍 India