JOB DESCRIPTIONE-Commerce Manager – Home Appliances & Kitchen AppliancesPosition

Job Title: E-Commerce Manager
Department: E-Commerce / Online Sales & Digital Marketing
Industry: Home Appliances & Kitchen Appliances
Experience: 4–8 Years
Employment Type: Full-Time
Reporting To: Business Head / Director / Head – Sales & Marketing
Location: Sector 132 Noida

HR- +91-XXXXXXXXXX

1. Job Summary

We are looking for an experienced and results-driven E-Commerce Manager to take complete ownership of the company's online sales and e-commerce operations across major marketplaces and digital channels.

The candidate will be responsible for driving online revenue, managing Amazon and Flipkart accounts, developing the company's D2C website, optimizing product listings, managing online advertising, controlling pricing and promotions, monitoring inventory, and improving marketplace performance and profitability.

The ideal candidate should have strong hands-on experience in Home Appliances, Kitchen Appliances, Consumer Durables, Electrical Appliances or related categories and should understand the complete e-commerce business cycle from product listing to order fulfilment and customer feedback.

2. Key ResponsibilitiesA. E-Commerce Business Management

- Develop and execute the overall e-commerce strategy for Home & Kitchen Appliances.
- Manage online sales across:
- Amazon
- Flipkart
- Meesho
- IndiaMART / B2B portals, where applicable
- Company/D2C Website
- Other relevant marketplaces
- Achieve monthly, quarterly and annual online sales targets.
- Drive revenue growth, profitability and market share.
- Develop channel-wise sales plans and business strategies.
- Identify new online marketplaces and sales opportunities.
- Monitor competitors, pricing, product launches and promotional activities.
- Prepare business forecasts and sales projections.

B. Amazon & Flipkart Account Management

- Manage complete seller/vendor accounts on Amazon and Flipkart.
- Maintain excellent account health and marketplace compliance.
- Coordinate with marketplace account managers and support teams.
- Monitor:
- Sales
- Orders
- Conversion rate
- Take ownership of online sales targets.
- Develop strategies to increase:
- Gross Sales
- Net Sales
- Average Order Value
- Conversion Rate
- Repeat Purchases
- Identify slow-moving products and develop promotional strategies.
- Introduce cross-selling and upselling opportunities.
- Analyze category-wise and SKU-wise performance.
- Identify high-performing SKUs and increase their visibility and availability.E. Pricing & Promotion Management




- Monitor competitor prices on a daily/weekly basis.
- Develop competitive pricing strategies.
- Manage:
- Discounts
- Coupons
- Deals
- Flash Sales
- Bank Offers
- Combo Offers
- Festival Promotions
- Marketplace Events
- Ensure promotions achieve sales growth without negatively impacting profitability.
- Coordinate with management before implementing major pricing changes.

F. E-Commerce Advertising & Digital Marketing

- Plan, execute and optimize marketplace advertising campaigns.
- Manage Amazon Ads, Flipkart Ads and other marketplace advertising platforms.
- Coordinate with Google Ads and Meta Ads teams/agencies where applicable.
- Monitor:
- ROAS
- ACOS
- TACOS
- CPC
- CTR
- Conversion Rate
- Advertising Sales
- Optimize advertising budgets based on product performance.
- Identify profitable keywords and search terms.
- Run sponsored product, sponsored brand and display campaigns where applicable.
- Develop promotional campaigns for new product launches.

G. Inventory & Order Management

- Monitor inventory availability across all e-commerce channels.
- Coordinate with:
- Production
- Purchase
- Warehouse
- Dispatch
- Logistics
- Sales
- Ensure adequate stock availability for fast-moving SKUs.
- Prevent stock-outs and excess inventory.
- Prepare inventory forecasts based on sales trends.
- Monitor FBA/FBF and other marketplace fulfilment requirements.
- Ensure timely dispatch and order processing.

H. Returns, Cancellation & Customer Experience

- Monitor customer returns, cancellations and replacement requests.
- Analyze reasons for product returns.
- Coordinate with Quality, Service and Production teams to reduce recurring issues.
- Monitor customer ratings and reviews.
- Develop strategies to improve product ratings and customer satisfaction.
- Identify product-quality or packaging issues through customer feedback.
- Coordinate with the customer service team for escalated complaints.

I. Product & Category Management

- Study market trends in Home and Kitchen Appliances.
- Identify new product opportunities and emerging categories.
- Analyze competitor products, features and pricing.
- Provide market feedback to Product Development and Management.




- Support new product launches across e-commerce channels.
- Prepare launch plans including:
- Product content
- Pricing
- Inventory
- Advertising
- Promotions
- Reviews
- Visibility

Typical categories may include:

- Mixer Grinders
- Juicers
- Electric Kettles
- Induction Cooktops
- Air Fryers
- OTG
- Electric Choppers
- Hand Blenders
- Gas Stoves
- Kitchen Chimneys
- Water Heaters
- Room Heater
- Irons
- Other Home & Kitchen Appliances

Prepare regular reports covering:

- Daily sales
- Monthly sales
- SKU-wise sales
- Marketplace-wise sales
- Product-wise profitability
- Advertising performance
- Inventory ageing
- Stock availability
- Returns
- Cancellations
- Customer ratings
- Competitor pricing
- Conversion rate
- Traffic
- ROAS / ACOS / TACOS

Provide management with actionable insights and recommendations based on data.

3. Key Performance Indicators (KPIs)

4. Required Qualification

Education:

- Bachelor's degree in Business Administration, Marketing, Commerce or related field.
- MBA in Marketing / E-Commerce / Digital Marketing will be preferred.

5. Required Experience

4–8 years of relevant experience in E-Commerce / Online Sales.

Candidates with experience in the following industries will be preferred:

- Home Appliances
- Kitchen Appliances
- Consumer Durables
- Electrical Appliances
- Consumer Electronics
- Small Domestic Appliances
- FMCG / D2C
- Online Retail

Mandatory/Preferred Marketplace Experience:

- Amazon
- Flipkart
- Meesho
- Shopify / D2C Website
- Other major e-commerce platforms

6. Required SkillsTechnical Skills

- Amazon Seller Central / Vendor Central
- Flipkart Seller Hub
- Marketplace advertising
- Product catalogue management
- E-commerce analytics
- Google Analytics / GA4
- Excel / Google Sheets
- Digital marketing
- SEO / marketplace SEO
- Inventory management
- Pricing & promotion management

Candidate Profile Summary

Position: E-Commerce Manager
Industry: Home Appliances & Kitchen Appliances
Experience: 4–8 Years
Qualification: Graduate / MBA Preferred
Core Platforms: Amazon, Flipkart, Meesho, D2C Website
Core Expertise: E-Commerce Sales, Marketplace Management, Digital Advertising, Product Listing, Pricing, Inventory & Revenue Growth
Key Requirement: Proven experience in growing online sales of Home Appliances / Kitchen Appliances.

HR- +91-XXXXXXXXXX

Pay: ₹40,000.00 - ₹60,000.00 per month

Perks:

- Cell phone reimbursement

Experience:

- Kitchen Appliances: 2 years (Required)
- Home Appliances: 4 years (Required)

Work Location: In person

📌 E-Commerce Manager (India)
🏢 Vansh Industries
📍 India