Company: Edsmart Edu Services Pvt. Ltd.
Location: Bangalore
Employment Type: Full-time
Experience: 2–5 years

About the Role

Edsmart is looking for a Performance Marketing skilled who can drive measurable and profitable growth across our e-commerce and digital channels.

The ideal candidate should be comfortable managing Meta Ads, Google Ads and e-commerce campaigns, analysing data, testing creatives and audiences, and continuously improving conversion and profitability.

Key Responsibilities

- Plan, execute and optimise performance marketing campaigns across Meta and Google.
- Manage campaign budgets and ensure efficient utilisation of advertising spend.
- Develop customer acquisition and retargeting strategies.
- Analyse campaign performance using CTR, CPC, CPM, CPA, CAC, conversion rate and ROAS.
- Track performance at product, campaign and audience level.
- Monitor website/e-commerce conversion performance.
- Identify opportunities to improve product pages, landing pages and conversion rates.
- Conduct A/B testing of creatives, audiences, offers and campaign structures.
- Coordinate with the content/design team for performance creatives.
- Analyse customer acquisition cost and product-level profitability.
- Identify campaigns/products that are generating profitable versus unprofitable sales.
- Prepare weekly and monthly performance reports for management.
- Recommend budget allocation based on campaign and product performance.
- Monitor competitors, market trends and customer behaviour.
- Support Amazon/e-commerce advertising and marketplace growth where required.




- Ensure accurate tracking of leads, orders, revenue and advertising spend.

Key Skills Required

- Hands-on experience with Meta Ads Manager.
- Good working knowledge of Google Ads.
- Strong understanding of e-commerce performance marketing.
- Knowledge of Google Analytics / GA4 and conversion tracking.
- Good Excel / Google Sheets skills.
- Ability to analyse marketing data and draw actionable conclusions.
- Understanding of CAC, ROAS, conversion rate and contribution margin.
- Experience with Shopify or other e-commerce platforms is preferred.
- Strong understanding of digital marketing funnels.
- Ability to test, learn and optimise campaigns continuously.

What We Are Looking For

We are not looking for someone who only knows how to create advertisements.

We are looking for someone who can answer:

“How much are we spending, what are we getting in return, and are we actually making money?”

The candidate should be:

- Data-driven
- Commercially aware
- Analytical
- Experiment-oriented
- Proactive
- Comfortable working with numbers
- Able to independently manage campaigns and budgets
- Willing to take ownership of performance outcomes

Experience

2–5 years of hands-on performance marketing experience preferred.

Candidates with demonstrated experience in e-commerce, D2C, education products, books, children's products or consumer products will be preferred.

Qualification

Graduate degree in Marketing, Business, Commerce, Communications or a related field preferred.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (India)
🏢 Edsmart Edu Services
📍 India