About Floreo

EvolvEd. Ventures – Floreo is a growing organization working across healthcare, education, training, and digital initiatives. We are looking for a performance-driven marketing professional to support our digital advertising and lead generation activities.

About the Role

We are looking for a Performance Marketing Executive with hands-on experience in Meta Ads and Google Ads to plan, execute, monitor, and optimize paid marketing campaigns.

The ideal candidate should have a strong understanding of digital advertising, lead generation, campaign analytics, and conversion optimization, with the ability to make data-driven decisions to improve campaign performance.

Key ResponsibilitiesPaid Campaign Management

- Plan, launch, and manage paid advertising campaigns across Meta Ads and Google Ads.
- Set up campaign objectives, audiences, budgets, creatives, and ad sets.
- Monitor campaigns regularly and optimize performance based on results.
- Manage multiple campaigns simultaneously based on project requirements.

Lead Generation & Conversion

- Develop and execute strategies to generate high-quality leads.
- Monitor lead volume, lead quality, conversion rates, and campaign performance.
- Identify opportunities to improve lead quality and reduce acquisition costs.
- Work closely with the sales/admissions team to improve lead-to-conversion performance.

Campaign Optimization

- Monitor key metrics such as CPL, CAC, CTR, CPC, conversion rate, and ROAS.
- Conduct A/B testing of audiences, creatives, ad copies, and campaign strategies.
- Identify underperforming campaigns and take corrective actions.
- Optimize advertising budgets to achieve better campaign efficiency and ROI.

Analytics & Reporting

- Track campaign performance and prepare regular performance reports.
- Analyze campaign data and identify trends, opportunities, and areas for improvement.
- Maintain accurate records of campaign performance and marketing spend.




- Present campaign insights and recommendations to the management/team.

Creative & Team Coordination

- Coordinate with the Creative and Content Teams for ad creatives, videos, copies, and promotional materials.
- Provide performance-based feedback on creatives and campaigns.
- Suggest new campaign ideas based on audience behavior and market trends.

Market Research

- Conduct audience and competitor research.
- Identify relevant target segments and new advertising opportunities.
- Stay updated with the latest trends, tools, and best practices in performance marketing.

Requirements

- Minimum 1 year of experience in Performance Marketing or Digital Marketing.
- Hands-on experience with Meta Ads Manager.
- Working knowledge of Google Ads.
- Positive understanding of lead generation and conversion funnels.
- Knowledge of CPL, CAC, CTR, CPC, ROAS, and conversion rate.
- Strong analytical and data interpretation skills.
- Good communication and coordination skills.
- Ability to manage budgets and meet campaign targets.
- Basic knowledge of Google Analytics and tracking tools is preferred.

Preferred Skills

- Experience in lead-generation campaigns.
- Experience working with education, healthcare, training, or service-based businesses.
- Knowledge of remarketing and audience segmentation.
- Experience with A/B testing and conversion optimization.
- Basic understanding of landing pages and conversion tracking.

What We Offer

- Salary up to ₹25,000 per month, based on experience and skills.
- Opportunity to work on diverse digital marketing campaigns.
- Exposure to healthcare, education, and training-related projects.
- Growth opportunities within the organization.
- Collaborative and learning-focused work environment.

How to Apply

Interested candidates can send their updated CV to:

Email: [email protected]
Contact: +91-XXXXXXXXXX

Salary: Up to ₹25,000 per month

Location: Hilite business park, calicut

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (India)
🏢 Floreo EvolvEd. Ventures
📍 India