Role: Assistant Brand Manager

Location: Delhi NCR

Company: Whistle Aligners and Braces

About Whistle:

Whistle, a brand owned by Star Smile Technologies Pvt. Ltd., is a high-growth and well-funded D2C startup operating in the Clear Aligners space.

Whistle products, including Whistle Aligners, are at the forefront of the Indian dental industry's digital revolution.

Role Overview:

Whistle is seeking a motivated and creative Assistant Brand Manager to join the marketing team. In this role, you'll have the opportunity to drive the development and execution of innovative brand strategies, boost brand awareness, and develop large scale consumer campaigns across various channels. Whether you're a recent graduate or early in your marketing career, this position offers an excellent chance to grow, hone your skills, and make a significant impact in a fast-paced and supportive environment.

Key Responsibilities:

- Drive Brand Equity and strengthen Brand Position.
- Assist in the development and implementation of brand strategies and marketing campaigns.
- Drive ATL (Above The Line) and BTL (Below The Line) communication across 360 degree integrated marketing plans.
- Monitor and analyze brand performance metrics and provide actionable insights.
- Support the creation of marketing materials such as brochures, presentations, and digital content.
- Manage social media channels and engage with the online community to enhance brand presence.
- Coordinate events, promotions, and sponsorship activities.
- Collaborate with cross-functional teams including product development, sales, and operations to ensure cohesive brand messaging.
- Conduct market research to identify trends, customer preferences, and competitive landscape.
- Maintain up-to-date knowledge of industry trends and best practices.

Qualifications:





- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2-5 years of experience in advertising agencies, brand management, marketing, or a related role (internships included).
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Familiarity with digital marketing tools and social media platforms.
- Creative thinking and problem-solving abilities.
- Strong organizational skills and attention to detail.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Preferred Qualifications:

- Knowledge of SEO, Google Analytics, and other digital marketing tools is a plus.
- Prior experience in a D2C brand is advantageous.

What We Offer:

- Opportunities for professional development and growth opportunities.
- A supportive and collaborative work environment with a healthy work-life balance.
- Access to company resources and training programs.
- Leadership development opportunities.

What do the first 90-days look like for you:

- Learn and familiarize yourself with industry, sector, operations, consumers, GTM strategy and cross functional partners.
- Develop insights from current marketing and business analytics and align with priorities and action items as part of the marketing roadmap.
- Develop project roadmaps and marketing project operations processes to oversee implementation.
- Leverage key creative partners for advertising, social media, influencer marketing and content marketing projects.
- Support in actualizing marketing communication strategies, campaign development and media plans for ATL & Digital marketing.
- Monitor and measure marketing campaigns and brand health.

Pay: ₹300,000.00 - ₹700,000.00 per year

Benefits:

- Provident Fund

Work Location: In person

📌 Assistant Brand Manager (Delhi)
🏢 Whistle Aligners and Braces
📍 Delhi