The Role
We're scaling SIYA's school acquisition across Andhra Pradesh and Telangana, and we need growth marketers who can find and pull the right levers — from first touchpoint to signed MoU. You'll own the funnel: identifying where schools drop off, what messaging drives demos, and how to systematically improve our acquisition-to-conversion ratio.

What You'll Do

- Map and own the school acquisition funnel end-to-end — awareness, lead generation, demo booking, pilot conversion, and closure — and identify the highest-leverage points to improve at each stage.
- Design and run outbound and inbound campaigns targeting school principals, trustees, and academic heads (email, WhatsApp, calls, field-linked campaigns, referral loops).
- Build and test messaging/positioning for different school segments (budget private schools, premium schools, trust-run institutions) to improve conversion at demo and pilot stages.
- Set up and maintain a lightweight CRM/tracking system for the 18+ school pipeline — acquisition, demo, and closure stages — with clear metrics at each step.
- Partner with the field/sales team (who conduct in-person school visits)



to align marketing-generated leads with what actually converts on the ground.
- Run experiments on channels, offers, and pitch formats; report weekly on what's working and what to kill.
- Support pitch and grant applications (accelerators, government programs) with growth data and case studies where needed.

What We're Looking For

- 0–2 years in growth marketing, demand generation, or B2B/B2B2C sales-adjacent marketing — EdTech or schools/institutional sales experience is a strong plus.
- Comfortable owning numbers: conversion rates, CAC, funnel drop-off, cohort analysis — even with lean tools (spreadsheets, simple CRMs).
- Strong communicator who can write compelling outreach and also work closely with a field sales team.
- Bias toward action and experimentation — comfortable in a lean startup environment without a big budget or a large existing playbook.
- Familiarity with the AP/Telangana school ecosystem, or willingness to learn it quick, is a plus.

Share your resume to [email protected]

Work Location: In person

📌 Growth Marketing Manager / Executive (India)
🏢 OAKS Solutions
📍 India