Mrs India International Queen is looking for an experienced Facebook Ads & Lead Generation Expert to drive high-quality leads, reach, engagement and conversions across Facebook and Instagram.

The ideal candidate must have a strong track record of generating qualified leads at profitable acquisition costs and must understand how to market premium women-focused events, pageants and personal-brand opportunities.

Key Responsibilities

- ⁠ ⁠Plan, create, manage and optimise Facebook & Instagram Lead Generation and Conversion campaigns.
- ⁠ ⁠Develop advanced strategies to generate maximum high-quality, relevant leads for MIIQ registrations, enquiries, partnerships and other campaigns.
- ⁠ ⁠Build and test different audiences, creatives, ad copies, offers, lead forms and funnels.
- ⁠ ⁠Execute retargeting, lookalike, custom audience and funnel-based campaigns.
- ⁠ ⁠Continuously optimise campaigns for CPL, lead quality, conversion rate and ROI, not just reach or clicks.
- ⁠ ⁠Analyse campaign performance and identify opportunities for scaling.
- ⁠ ⁠Work closely with the Sales/Telecalling team to understand lead quality and improve targeting.
- ⁠ ⁠Create strategies to increase Instagram/Facebook reach, engagement, followers and brand visibility.
- ⁠ ⁠Conduct competitor, audience and market research to identify new growth opportunities.
- ⁠ ⁠Use Meta Pixel, Conversions API, Events Manager, GA4 and analytics tools effectively.
- ⁠ ⁠Maintain accurate campaign tracking, reporting and performance dashboards.
- ⁠ ⁠Test new AI tools, creatives, ad formats and Meta features to improve campaign performance.




- ⁠ ⁠Manage substantial advertising budgets responsibly and scale successful campaigns.

Must-Have Skills

- ⁠ ⁠4+ years of hands-on experience in Meta Ads / Facebook Ads / Instagram Ads.
- ⁠ ⁠Proven experience in lead generation and conversion campaigns.
- ⁠ ⁠Robust understanding of Meta Ads Manager, Business Suite, Pixel, CAPI and tracking.
- ⁠ ⁠Excellent knowledge of audience targeting, retargeting, lookalike audiences and funnel strategy.
- ⁠ ⁠Strong analytical and performance-marketing mindset.
- ⁠ ⁠Ability to identify high-intent audiences and eliminate low-quality leads.
- ⁠ ⁠Excellent understanding of creative testing, hooks, ad copy and conversion psychology.
- ⁠ ⁠Experience working with CRM/lead management systems is an advantage.

Preferred Experience

Experience in beauty, fashion, pageants, luxury, events, education, women-focused businesses, personal branding or premium services will be highly preferred.

Performance Expectations

The successful candidate will be responsible for measurable growth in:

Quality Leads | Lead-to-Conversion Rate | CPL | Reach | Engagement | Registrations | ROI

We are looking for someone who can think strategically, execute independently, test aggressively and scale what works.

How to Apply

Please share your CV, portfolio/case studies and details of your previous Meta Ads campaigns, including approximate ad spend, CPL, number of leads generated and conversion results.

Candidates without proven hands-on Meta lead-generation experience need not apply.

Pay: ₹25,000.00 - ₹42,000.00 per month

Benefits:

- Cell phone reimbursement

Work Location: In person

📌 Facebook Ads Manager (India)
🏢 MRS INDIA INTERNATIONAL QUEEN
📍 India