Job Description – Area Sales ExecutivePosition

Area Sales Executive

Company

Liyara Printers

Location

Thanjavur (Travel within assigned territory)

Employment Type

Full-Time

Reporting To

Sales Manager / Business Development Head

About the Role

Liyara Printers is looking for a dynamic and result-oriented Area Sales Executive who can generate current business by meeting decision-makers in hospitals, schools, colleges, educational institutions, corporate offices, industries, and other commercial establishments.

The ideal candidate should be confident in field sales, relationship building, and converting prospects into long-term printing clients.

Key ResponsibilitiesBusiness Development

- Visit hospitals, schools, colleges, clinics, and corporate offices daily.
- Identify organizations with recurring printing requirements.
- Generate new business opportunities through direct field visits.
- Build relationships with administrators, purchase departments, HR teams, principals, and management.
- Convert prospects into regular clients.

Client Acquisition

Promote and sell Liyara Printers' products including:

- Hospital Files
- OP/IP Forms
- Prescription Pads
- Medical Record Files
- Patient ID Cards
- Brochures
- Flyers
- Letterheads
- Envelopes
- Business Cards
- School Diaries
- Student ID Cards
- Report Cards
- Certificates
- Prospectus
- Admission Kits
- Event Banners
- Flex Printing
- Stickers
- Packaging Materials
- Corporate Stationery
- Promotional Materials
- Custom Printing Solutions

Sales Activities

- Conduct 8–10 customer meetings per day.
- Generate quotations based on customer requirements.
- Follow up with prospects until order closure.
- Coordinate with the production team for smooth execution.
- Ensure timely delivery and customer satisfaction.
- Maintain long-term customer relationships for repeat business.

Target CustomersHealthcare

- Multi-Speciality Hospitals
- Clinics
- Dental Hospitals
- Diagnostic Centres
- Laboratories
- Pharmacies

Educational Institutions





- Schools
- Colleges
- Coaching Centres
- Universities
- Training Institutes

Corporate & Commercial

- Manufacturing Companies
- Retail Chains
- Hotels
- Restaurants
- Jewellery Stores
- Textile Showrooms
- Real Estate Companies
- Builders
- NGOs
- Government Contractors
- Event Companies

Daily KPIs

- 8–10 Customer Visits
- 5 Qualified Leads
- 2–3 Quotations
- Minimum 1 New Client Every Week
- Daily Sales Report Submission
- CRM Updates

Monthly KPIs

- 150+ Customer Visits
- 60+ Qualified Leads
- 20+ Quotations
- 8–10 New Customers
- Monthly Sales Target as Assigned

Skills Required

- Excellent communication and negotiation skills
- Strong presentation ability
- Field sales experience
- Relationship-building skills
- Basic computer knowledge (MS Excel, WhatsApp, Email)
- Ability to prepare quotations and follow-ups
- Self-motivated with a target-driven attitude

Qualification

- Any Degree / Diploma
- 1–3 years of field sales experience preferred
- Freshers with strong communication skills may also apply

Preferred Experience

Experience in selling to:

- Hospitals
- Schools
- Educational Institutions
- Printing Industry
- Office Supplies
- Corporate Sales
- B2B Sales

Travel Requirement

- Daily field visits within assigned territory
- Two-wheeler with valid driving licence preferred

Performance Will Be Measured By

- New customer acquisition
- Monthly sales achieved
- Customer retention
- Repeat orders
- Collection efficiency
- CRM updates and reporting discipline
- Customer satisfaction

Why Join Liyara Printers?

- Opportunity to build long-term B2B relationships
- Attractive incentives based on performance
- Career growth opportunities
- Supportive team environment
- Exposure to multiple industries and enterprise clients

Job Type: Full-time

Pay: ₹17,000.00 - ₹20,000.00 per month

Benefits:

- Cell phone reimbursement
- Internet reimbursement
- Paid sick time

Education:

- Bachelor's (Required)

Experience:

- sales: 1 year (Required)

Language:

- English (Required)

Work Location: In person

📌 Area Sales Executive (Thanjavur)
🏢 liyara printers
📍 Thanjavur