We are looking for a creative and results-driven Digital Marketing Executive to manage and strengthen the hospital’s online presence. The candidate will be responsible for planning and executing digital marketing campaigns, managing social media platforms, improving website visibility, generating patient leads, and promoting hospital services, doctors, health programs, and medical awareness initiatives.

Key Responsibilities

- Develop and execute digital marketing strategies aligned with the hospital’s business and patient-acquisition goals.
- Manage the hospital’s social media platforms such as Instagram, Facebook, YouTube, LinkedIn, and Google Business Profile.
- Create engaging content including posts, reels, videos, health awareness content, doctor profiles, patient education materials, and hospital updates.
- Plan and manage Google Ads, Meta Ads, and other paid digital campaigns to generate quality patient inquiries and appointments.
- Monitor and improve the hospital website for SEO, content, user experience, and lead generation.
- Conduct keyword research and implement on-page and off-page SEO activities.
- Manage online reputation, including Google reviews and patient feedback, in coordination with the appropriate hospital team.
- Track digital marketing performance using Google Analytics, Search Console, Meta Business Suite, and advertising dashboards.
- Prepare regular reports covering website traffic, leads, campaign performance, social media growth, conversions, and ROI.
- Coordinate with doctors, departments, photographers, designers, and external agencies to develop accurate and engaging healthcare content.
- Support the promotion of health camps, preventive health packages, specialist consultations, hospital events, and awareness campaigns.
- Stay updated on digital marketing trends, healthcare marketing practices, social media algorithms, and advertising platforms.
- Ensure that all digital content follows hospital policies,



patient privacy requirements, and applicable healthcare advertising guidelines.

Required Skills

- Strong knowledge of Digital Marketing, SEO, SEM, Social Media Marketing, and Google/Meta Ads.
- Positive content writing and communication skills.
- Basic knowledge of graphic design and video editing is an advantage.
- Ability to analyze campaign data and prepare performance reports.
- Knowledge of Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, and social media tools.
- Good understanding of lead generation and conversion optimization.
- Creative thinking and the ability to develop engaging healthcare content.
- Good coordination and interpersonal skills.

Educational Qualification

- Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
- Certification in Digital Marketing is an added advantage.

Experience

- 1–3 years of experience in digital marketing, preferably in a hospital, healthcare organization, clinic, or similar service industry.
- Freshers with strong digital marketing skills and relevant certifications may also be considered.

Key Performance Indicators (KPIs)

- Number and quality of digital leads generated.
- Appointment conversions from digital campaigns.
- Website traffic and organic search growth.
- Social media reach, engagement, and follower growth.
- Google Ads and Meta Ads performance/ROI.
- Growth in online visibility and hospital brand awareness.
- Google Business Profile performance and online reputation.
- Cost per lead and cost per patient acquisition.

Personal Attributes

- Creative and proactive approach.
- Strong attention to detail.
- Patient-focused and professional attitude.
- Ability to work in a fast-paced hospital environment.
- Strong teamwork and communication skills.
- Ability to handle confidential healthcare-related information responsibly.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Digital Marketing Executive (India)
🏢 International knee and Orthopaedic Centre
📍 India