Job Description – Performance Marketer

Company: Dotin Digital Academy
Job Title: Performance Marketer
Employment Type: Full-time
Location: Kochi, Kerala
Working Days: Monday – Saturday
Working Hours: 9:00 AM – 6:00 PM
Experience: Minimum 2 Years
Industry Experience: EdTech / Education – Mandatory

About the Role

We are looking for a highly skilled, analytical, and result-oriented Performance Marketer with a minimum of 2 years of hands-on experience in Performance Marketing and mandatory professional experience in the EdTech / Education industry.

The ideal candidate should have strong expertise in Google Ads, Meta Ads, lead generation, campaign optimization, conversion tracking, analytics, and performance marketing strategy, along with a strong understanding of the EdTech lead-generation and admission funnel.

The candidate will be responsible for taking complete ownership of paid marketing campaigns and driving measurable results across lead generation, lead quality, course enquiries, admissions, customer acquisition, and ROI.

Key Responsibilities

- Develop and execute end-to-end performance marketing strategies focused on lead generation, conversions, admissions, revenue, and ROI.
- Independently manage and optimize Google Ads, Meta Ads, and other paid advertising campaigns.
- Take complete ownership of campaign strategy, execution, budget allocation, optimization, and overall performance.
- Conduct advanced audience research, keyword research, competitor analysis, and market analysis relevant to the EdTech industry.
- Build and optimize campaigns across different stages of the marketing funnel, from awareness and lead generation to conversion and admission.
- Monitor and improve key performance metrics including CPL, CPA, CTR, CPC, conversion rate, CAC, and ROAS.
- Manage and optimize advertising budgets to achieve efficient lead acquisition, conversion, and ROI.
- Develop and execute A/B testing strategies for creatives, ad copies, audiences, offers, landing pages, and campaign structures.
- Analyze campaign and customer data to identify performance trends, bottlenecks, lead quality issues, and growth opportunities.
- Set up, monitor, and troubleshoot conversion tracking, pixels, events, GA4, and Google Tag Manager.




- Optimize landing pages and conversion funnels to improve enquiry-to-admission conversion rates.
- Develop and manage remarketing and retargeting campaigns to improve conversions and student acquisition.
- Work closely with Sales, Academic, Creative, Content, and Management teams to improve lead quality and overall campaign performance.
- Analyze the complete lead-to-admission journey and identify opportunities to improve conversion rates.
- Prepare weekly and monthly performance reports with actionable insights, analysis, and recommendations.
- Identify new acquisition channels, tools, technologies, and strategies to scale marketing performance.
- Stay updated with changes in Google Ads, Meta Ads, tracking technologies, algorithms, and performance marketing trends.
- Continuously experiment, test, and implement new strategies to achieve scalable and sustainable business growth.

Required Skills & Qualifications

- Minimum 2 years of hands-on experience in Performance Marketing.
- Mandatory: Prior professional experience in the EdTech / Education / Training industry.
- Strong hands-on expertise in Google Ads and Meta Ads.
- Proven experience in lead generation and conversion-focused campaigns.
- Strong knowledge of GA4, Google Tag Manager, Meta Pixel, conversion tracking, and campaign analytics.
- Strong understanding of CPL, CPA, CTR, CPC, CAC, ROAS, ROI, and conversion rate.
- Experience managing and optimizing paid advertising budgets.
- Solid understanding of marketing funnels, remarketing, retargeting, and conversion rate optimization (CRO).
- Experience with lead quality analysis and lead-to-admission/conversion tracking.
- Ability to independently plan, execute, analyze, troubleshoot, and optimize campaigns.
- Strong analytical and data-driven decision-making skills.
- Strong understanding of landing page performance and conversion optimization.
- Strong problem-solving and strategic thinking abilities.




- Excellent communication and coordination skills.

Preferred Qualifications

- Proven track record of generating quality leads and improving conversion rates.
- Experience in education/course lead generation and student acquisition campaigns.
- Proven ability to reduce CPL/CPA while maintaining or improving lead quality.
- Experience in scaling successful paid campaigns.
- Experience working closely with Sales/Admission teams to improve lead-to-admission conversion.
- Experience with marketing attribution and customer journey analysis.
- Knowledge of additional advertising platforms such as LinkedIn Ads or YouTube Ads will be an advantage.
- Candidates who can demonstrate actual campaign results, performance reports, or case studies will be preferred.

What We’re Looking For

We are looking for a Performance Marketer who can take complete ownership of paid marketing and deliver measurable business results.

The ideal candidate should have strong experience in the EdTech industry, understand the education lead-generation and admission funnel, and be capable of connecting marketing performance with actual course enquiries, qualified leads, admissions, and revenue.

We are looking for someone who is data-driven, commercially focused, proactive, and comfortable making independent decisions based on campaign performance.

Candidates with a proven track record of improving campaign performance, reducing acquisition costs, increasing conversions, and scaling successful campaigns will be highly preferred.

Important: EdTech / Education industry experience is mandatory. Applications without relevant EdTech experience will not be considered.

Key Performance Areas

- Lead Generation & Lead Quality
- Course Enquiry & Admission Conversion
- Conversion Rate Optimization
- Cost Per Lead / Cost Per Acquisition
- ROAS & Marketing ROI
- Paid Campaign Performance
- Advertising Budget Optimization
- Lead-to-Admission Funnel Performance
- Campaign Tracking & Analytics
- Data Analysis & Reporting
- Campaign Scaling & Growth

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

- Paid sick time
- Paid time off

Experience:

- Performance marketing: 2 years (Required)

Work Location: In person

📌 Performance Marketer (India)
🏢 Dotin Digital Academy
📍 India