Performance Marketing Specialist

Salary: ₹40,000 – ₹50,000 per month
Job Type: Full-Time | Permanent
Location: Delhi
Work Mode: In-person
Working Days: Monday to Friday
Working Hours: 10:00 AM – 7:00 PM
Experience: 3+ years in Performance Marketing

About the Role

We are looking for an experienced Performance Marketing Executive with strong hands-on expertise in Google Ads, Meta Ads, paid lead generation, campaign optimization, and budget management.

The ideal candidate should be highly data-driven and capable of independently managing paid campaigns, optimizing performance, controlling acquisition costs, and scaling campaigns based on measurable results.

Key Responsibilities

- Plan, launch, manage, and optimize paid advertising campaigns.
- Manage campaigns across Google Ads and Meta Ads.
- Handle Search, Display, Video, Remarketing, Shopping, and Lead Generation campaigns.
- Develop paid media strategies aligned with business and lead-generation objectives.
- Monitor daily campaign performance and advertising spend.
- Optimize targeting, bidding, audiences, keywords, ad copy, creatives, and placements.
- Conduct A/B testing of campaigns, audiences, creatives, and landing pages.
- Reduce CPL and CPA while improving conversion rates and ROAS.
- Conduct keyword research and competitor analysis.
- Build and optimize remarketing, custom, and lookalike audiences.
- Monitor campaign metrics including CTR, CPC, CPL, CPA, conversions, and ROAS.
- Prepare weekly and monthly performance reports.
- Identify campaign issues and provide actionable optimization recommendations.
- Manage advertising budgets and recommend budget reallocations based on performance.
- Work with designers, content teams, developers, and marketing teams to improve campaign performance.
- Stay updated with Google and Meta advertising platform changes and policies.

Must-Have Requirements

- 3+ years of hands-on Performance Marketing/Paid Media experience.




- Solid practical experience with Google Ads and Meta Ads Manager.
- Experience managing lead-generation or conversion-focused campaigns.
- Experience managing and optimizing paid advertising budgets.
- Strong understanding of:
- Campaign Structure
- Keyword Research
- Audience Targeting
- Bidding Strategies
- Retargeting
- Conversion Optimization
- A/B Testing
- Strong analytical and problem-solving skills.
- Ability to independently analyze campaign data and make optimization decisions.
- Experience managing multiple campaigns simultaneously.

Tools

Hands-on experience with:

- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Meta Pixel
- Google Looker Studio
- Google Keyword Planner
- Excel / Google Sheets

LinkedIn Campaign Manager experience is an advantage.

Preferred

- Experience handling substantial monthly advertising budgets.
- Experience with lead-generation campaigns.
- Experience working with digital marketing agencies.
- Google Ads, GA4, or Meta certifications.
- Experience working with landing page and conversion optimization.

Who Should Apply?

This role is suitable for a performance marketer who has personally managed paid campaigns and budgets and can demonstrate measurable results through CPL, CPA, ROAS, conversions, or revenue growth.

Candidates with only theoretical knowledge, internship experience, or experience limited to social media posting/content creation may not be suitable.

KPIs

- ROAS
- CPL
- CPA
- Conversion Rate
- CTR
- Campaign ROI
- Qualified Leads
- Budget Utilization
- Revenue Contribution

Benefits

- ₹40,000 – ₹50,000 per month.
- Performance-based incentives.
- Career growth opportunities.
- Professional work environment.
- Learning and development opportunities.

Apply through Indeed with your updated resume.

Candidates should be prepared to discuss campaigns managed, monthly budgets handled, platforms used, CPL/CPA/ROAS achieved, and specific optimization strategies implemented.

Work Location: Delhi | In-person

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Delhi)
🏢 TECHMAGNATE
📍 Delhi