Job Title: Performance Marketing Executive – Meta Ads & Google Ads

Salary: ₹25,000 – ₹35,000 per month
Job Type: Full-time, Permanent
Work Mode: On-site / Work from Office
Location: Surajpur Industrial Area, Site B, Greater Noida
Working Days: Monday to Saturday
Working Hours: 9:00 AM – 6:00 PM

About the Role

We are looking for a hands-on Performance Marketing Executive who can independently set up, manage, monitor and optimise paid digital campaigns across Meta platforms and, preferably, Google Ads.

This is an execution-focused role. The candidate should be comfortable working with multiple brands/projects, understanding campaign objectives, identifying appropriate audiences, launching campaigns, tracking performance and continuously optimising campaigns based on actual data.

The role requires practical platform experience rather than only theoretical knowledge or certifications.

Key Responsibilities

Meta Ads & Digital Setup

- Set up and configure Meta Business Portfolio/Business Manager and Ad Accounts.
- Support Facebook Page and Instagram Business Account setup and optimisation.
- Integrate Facebook, Instagram and WhatsApp wherever required.
- Set up geographic, interest, engagement, retargeting and Custom Audiences.
- Create Lookalike and Advantage+ audiences wherever appropriate.
- Plan and execute awareness, engagement, lead-generation, customer-acquisition and conversion-oriented campaigns.
- Manage selective post boosting when strategically appropriate.
- Monitor campaigns regularly and optimise targeting, placements, creatives, budgets and campaign structure.
- Conduct A/B and other practical testing across creatives, audiences, placements and campaign variables.
- Set up and monitor available conversion/action tracking for leads, enquiries, calls, WhatsApp and other measurable actions wherever technically possible.




- Analyse campaign performance and prepare clear periodic reports with observations and recommended actions.

Google Ads

- Set up and manage Google Ads campaigns.
- Conduct keyword and negative-keyword research.
- Manage geographic/radius targeting.
- Monitor search terms, CPC, CTR, conversions and other relevant performance metrics.
- Continuously optimise campaigns based on performance and business objectives.

Google Business & Local Digital Presence

- Assist with Google Business Profile setup/claiming and verification.
- Optimise business information and Google Maps presence where required.

Performance & Analytics

- Understand key metrics such as CPM, CPC, CTR, CPL, CPA, conversion rate and ROAS.
- Identify why campaigns are performing or underperforming rather than simply reporting numbers.
- Recommend budget allocation and optimisation based on actual campaign performance.
- Maintain organised campaign records and reporting.

Required Skills & Experience

- 1–3 years of hands-on experience in performance/digital marketing.
- Practical experience managing Meta Ads Manager campaigns.
- Working knowledge of Google Ads.
- Understanding of audience targeting, retargeting, Custom Audiences and Lookalike/Advantage+ audiences.
- Understanding of campaign funnels and different campaign objectives.
- Experience with campaign optimisation and performance analysis.
- Understanding of conversion/action tracking and attribution fundamentals.
- Ability to interpret campaign data and make optimisation decisions.




- Good working knowledge of Facebook, Instagram and WhatsApp business ecosystem.
- Ability to manage multiple campaigns/brands simultaneously.
- Good communication, attention to detail and ownership of work.

Good to Have

- Google Analytics / GA4 and Google Tag Manager exposure.
- Meta Pixel and conversion-event setup experience.
- Lead-form and landing-page campaign experience.
- Google Business Profile/Maps optimisation experience.
- Experience with WhatsApp-based lead-generation campaigns.
- Basic understanding of CRM/lead tracking.
- Experience working with agencies or multiple client accounts.
- Basic creative understanding to guide designers/video editors on performance-oriented ad creatives.
- Reel/video editing knowledge is an added advantage.
- Familiarity with official WhatsApp Business Platform/API is an added advantage.

Significant

This is not merely a social-media posting/content role. Candidates should have actual hands-on experience setting up and managing paid advertising campaigns and should be able to discuss campaigns they have personally worked on, including objectives, budgets, targeting, optimisation and results.

Compensation

₹25,000–₹35,000 per month, depending on practical experience, platform knowledge and demonstrated campaign-management capability.

Application Requirements

Candidates should apply with:

- Updated CV
- Current/last salary
- Expected salary
- Notice period / earliest joining date
- Examples of Meta/Google campaigns personally handled
- Approximate monthly ad budgets previously managed
- Examples of campaign results, wherever available
- Confirmation of comfort with full-time on-site work at Surajpur Industrial Area, Site B, Greater Noida

Immediate joiners will be preferred.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (India)
🏢 VIKAVA Labs
📍 India