Plan, execute, and optimize email marketing campaigns for B2B/B2C audiences.

● Create and manage email marketing automation workflows.

● Build and maintain segmented email lists based on customer behavior, industry,

demographics, and engagement.

● Conduct A/B testing on subject lines, email content, CTAs, and send times to improve

campaign performance.

● Monitor campaign metrics including Open Rate, Click-Through Rate (CTR),

Conversion Rate, Bounce Rate, and Unsubscribe Rate.

● Ensure high email deliverability by implementing SPF, DKIM, DMARC, domain

warm-up, and list hygiene best practices.

● Collaborate with content, design, and sales teams to develop engaging email

campaigns.

● Generate campaign performance reports and provide actionable recommendations.

● Manage CRM data and maintain accurate customer records.

● Support lead generation activities using email outreach and marketing automation

tools.

● Stay updated with email marketing trends, compliance regulations, and industry best

practices.

Pay: ₹40,000.00 - ₹50,000.00 per month

Experience:

- Email marketing: 2 years (Preferred)

Work Location: In person

📌 Email Marketing Specialist (India)
🏢 SEO Discovery Private
📍 India