About Biofrost

- Biofrost is India's cryotherapy-based cold therapy brand for topical pain relief, a natural, odorless, non-greasy range available as Gel, Roll-On and Spray.
- A brand of Aamrita Global LLP, supported by pharmaceutical manufacturing heritage through our sister concern Cheryl Laboratories (US FDA and UK MHRA recognized facilities).
- We run a growing D2C business alongside marketplaces, quick commerce and an institutional B2B channel across clinics, physiotherapists, gyms and sports teams.

Role
Own paid acquisition across Meta, Google and YouTube and LinkedIn, plus organic search performance for our website.

Responsibilities

- Meta: prospecting and retargeting, Advantage+ campaigns, structured audience and creative testing, ad-account and policy health.
- Google and YouTube: Search, Shopping, Performance Max and Demand Gen, with query mining, feed hygiene, bidding strategy and negative-keyword discipline.
- LinkedIn: B2B lead generation targeting orthopaedic and physiotherapy practices, sports clinics, gyms and corporate wellness buyers, handing qualified leads to the sales team.
- A/B Testing, SEO, AEO, GEO: on-page optimisation, keyword and content planning, technical fixes,



internal linking and ongoing tracking of rankings and organic traffic.
- Own CAC, RoAS, CPL and lead quality, with weekly reporting that ties spend to revenue.
- OTT (Jio Hotstar, Voot, Z5)
- Brief and iterate on statics, reels and UGC with the creative team through structured hook and angle testing.
- Manage tracking and CRO: pixel, GA4, conversion API, UTM discipline, offline conversion imports and landing-page improvements.

Requirements

- 2 to 4 years of hands-on experience managing Meta and Google Ads budgets. LinkedIn Ads or B2B lead generation an advantage.
- Working knowledge of SEO, both on-page and technical.
- Strong technical command of each platform: campaign structures, bidding, attribution windows, pixel and conversion setup, policy rules and troubleshooting.
- Solid analytical skills across Excel or Sheets and GA4, able to build and defend your own reports.
- Comfortable using AI tools in daily workflow for copy, creative iteration, research and reporting.
- Experience in healthcare, pharma, personal care or FMCG preferred.
- Track record of sustained ownership in previous roles.

Pay: ₹60,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Performance Marketer: Meta, Google & LinkedIn (India)
🏢 Aamrita Global
📍 India