Jr/Mid Marketing Analyst

Job Type: Full time
Location: India (WFH)

Job Description:

- Overseeing and developing marketing campaigns.
- Conducting research and analyzing data to identify and define audiences.
- Devising and presenting marketing ideas and strategies.
- Updating databases and using a Customer Relationship Management (CRM) system.
- Managing campaigns on social media platforms.
- Developing and improving existing marketing strategies.
- Consulting market research to assess current trends and brand awareness.
- Helping organize and implement market research to produce relevant marketing information.
- Managing and executing email marketing campaigns to targeted audiences.
- Supporting lead generation activities through email campaigns, LinkedIn, and other platforms.
- Identifying and researching potential prospects and building targeted lead lists.
- Using lead generation and prospecting tools such as Apollo, LinkedIn Sales Navigator, Lusha, ZoomInfo, HubSpot, and similar platforms.
- Maintaining and updating prospect databases and ensuring accurate lead information.
- Tracking email campaign performance, response rates, engagement, and lead conversions.
- Good sound knowledge of Email Marketing and the ability to use LinkedIn and other platforms effectively.

Key Critical Competencies:

- In-depth understanding of SEO/SEM and how they interact with marketing and sales tactics.
- Research and strategic analysis skills.




- Understanding of Email Marketing and Lead Generation processes.
- Hands-on knowledge of lead generation and prospecting tools such as Apollo, Sales Navigator, Lusha, ZoomInfo, HubSpot, etc.
- Understanding financial concepts.
- Can articulate well.
- Updated on latest trends and emerging models.
- Strong commercial acumen and understanding of business profit drivers.
- Excellent spoken and written communication skills.
- Familiarity or training in statistics or a willingness to learn.

Requirements:

- Experience or knowledge of email marketing and lead generation.
- Hands-on experience with Apollo, LinkedIn Sales Navigator, Lusha, ZoomInfo, HubSpot, or similar lead-generation/CRM tools is preferred.
- Ability to conduct online research and identify relevant business prospects.
- Strong analytical, communication, and organizational skills.
- Ability to manage multiple marketing and lead-generation activities simultaneously.
- Willingness to learn new tools and technologies.

Key Critical Competencies:

- In-depth understanding of SEO/SEM and how they interact with marketing and sales tactics.
- Research and strategic analysis skills.
- Understanding financial concepts.
- Can articulate well.
- Updated on latest trends and emerging models.
- Strong commercial acumen and understanding of business profit drivers.

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: Remote

📌 Marketing Analyst (India)
🏢 Edgeysy
📍 India