JOB DESCRIPTION & KRADigital Marketing & Trade Marketing Manager – Growth Marketing

Company: DSAND Nutrilabs Pvt. Ltd.
Department: Marketing
Location: Indore, Madhya Pradesh
Reporting To: AGM – Sales
Experience: 3–5 Years
CTC: ₹4.00–6.00 LPA + Performance Incentives
Industry Preference: Nutraceuticals | Functional Foods | FMCG | Health & Wellness | Sports Nutrition | D2C/E-commerce

1. JOB PURPOSE

To drive measurable business growth for DSAND through Digital Marketing, Performance Marketing, E-commerce, Trade Marketing, Lead Generation, Brand Building, AI-powered marketing and Marketing Analytics.

The role is business-oriented, not just social-media-oriented. The manager will be responsible for converting marketing activities into leads, sales, revenue, customer acquisition and brand growth.

2. KEY RESPONSIBILITIESA. Growth & Performance Marketing

- Plan and execute Google, Meta, YouTube, Shopping and other paid campaigns.
- Drive qualified B2B leads and D2C customer acquisition.
- Optimize CPL, CAC, ROAS and conversion rate.
- Prepare monthly marketing growth plans and campaign budgets.
- Identify current growth opportunities across channels.

B. E-commerce & D2C Growth

- Grow Amazon, Flipkart and other marketplaces.
- Improve D2C website traffic, conversion and revenue.
- Optimize product listings, keywords, promotions and campaigns.
- Track SKU-wise sales, margins and profitability.
- Coordinate with E-commerce/Sales teams for revenue growth.

C. Trade Marketing

- Develop marketing plans for Modern Trade, General Trade, Gyms, Institutions,



Healthcare and Distributors.
- Create POSM, promotional and visibility plans.
- Support new product launches and channel activation.
- Track trade promotion ROI and sales impact.

D. Lead Generation & Marketing Automation

- Generate qualified B2B leads through digital channels.
- Build landing pages and lead-generation funnels.
- Implement CRM, email and WhatsApp campaigns.
- Develop lead nurturing and remarketing programs.
- Improve lead-to-customer conversion.

E. Brand & Content Marketing

- Build DSAND as a premium science-backed nutrition brand.
- Develop content around protein, nutrition, wellness and performance.
- Coordinate blogs, videos, infographics, product content and campaigns.
- Work with influencers, nutritionists, trainers and industry experts.

F. SEO, Website & Analytics

- Manage SEO, Google Search Console, GA4 and website performance.
- Improve organic traffic and website conversion.
- Track campaign performance and customer behavior.
- Prepare actionable weekly/monthly marketing reports.

G. AI-Powered Marketing

- Use AI tools for:
- Content creation
- Market research
- Customer insights
- Campaign optimization
- Competitor analysis
- Marketing automation




- Predictive insights
- Continuously identify ways to reduce marketing cost and improve productivity.

H. Team & Agency Management

- Coordinate with internal marketing, sales, e-commerce and creative teams.
- Manage agencies, freelancers and external partners.
- Set targets, review performance and ensure timely execution.

5. CORE KPIs

The candidate will primarily be evaluated on:

Revenue → Qualified Leads → Conversion → CAC → ROAS → Website Revenue → Marketplace Sales → Customer Acquisition → Retention → Brand Growth

Important:

Social media followers/likes are NOT the primary KPI.

The candidate must demonstrate how marketing activities contribute to actual business results.

6. REQUIRED SKILLS

- Performance Marketing
- Google Ads
- Meta Ads
- SEO/SEM
- E-commerce Marketing
- D2C Growth
- Marketplace Marketing
- Trade Marketing
- CRM & Marketing Automation
- Google Analytics / GA4
- Google Search Console
- Data Analysis & Excel
- Content Strategy
- Influencer Marketing
- Brand Management
- AI Marketing Tools
- Budget Management
- Team/Agency Management

7. SOFTWARE / PLATFORM KNOWLEDGE

Mandatory/Preferred:

Google Ads | Meta Business Manager | GA4 | Google Tag Manager | Search Console | Shopify | Amazon Seller Central | Flipkart Seller Hub | WordPress | HubSpot/CRM | Canva | Excel | WhatsApp Business API | Mailchimp | Photoshop/Adobe Express

Pay: ₹400,000.00 - ₹500,000.00 per year

Work Location: Hybrid remote in Indore, Madhya Pradesh (Indore)

📌 Digital Marketing Manager (Indore)
🏢 DSAND Nutrilabs
📍 Indore