12 Aug
|
Abhay Ispat India
|
Mumbai
12 Aug
Abhay Ispat India
Mumbai
About us
Colorshine Group headquartered in Mumbai, Maharashtra, specialises in manufacturing Color Coated coils. The company offers diverse brands and is poised to launch numerous recent products. Colorshine drives sustainable growth and follows an ambitious roadmap to expand its reach and capabilities. The company is on a path to becoming the preferred brand in the coated steel industry.
With our dedicated internal team, we aim to reach our goal, If you are passionate about creating and seeing your work flourish, join us.
Website: https://colorshine.in/
Job Summary
We are seeking a dynamic and strategic Head – Brand & Communications to lead Colorshine's brand strategy, corporate communications and integrated marketing initiatives. The role will be responsible for strengthening the company's brand positioning, driving product and corporate communication, enhancing digital presence and developing impactful marketing campaigns that support business growth.
Key Responsibilities
· Develop long-term brand strategy and positioning.
· Lead corporate branding, PR and reputation management.
· Drive integrated ATL, BTL, digital and trade marketing.
· Own product marketing and go-to-market strategies.
· Lead digital branding, SEO, social media and content.
· Generate market intelligence and competitive insights.
· Oversee creative content, brochures and campaigns.
· Lead exhibitions, customer engagement and events.
· Manage agencies, budgets and cross-functional stakeholders.
· Track KPIs including brand awareness, ROI and lead generation.
Desired Competencies
Strategic : Brand Strategy, Brand Architecture, GTM, Product Marketing, Customer Experience
Marketing : Integrated Marketing Communications, Digital Marketing, PR, Content Strategy
Leadership: Strategic Thinking, Stakeholder Management, Team Leadership, Innovation
Technical Skills
CRM Marketing Automation Google Analytics SEO/SEM LinkedIn Campaign Manager Meta Business Suite Microsoft Office Power BI/Tableau AI Marketing Tools
Pay: ₹2,000,000.00 - ₹5,000,000.00 per year
Benefits:
- Cell phone reimbursement
- Health insurance
- Paid time off
- Provident Fund
Work Location: In person
📌 Head - Brand and Marketing (Mumbai)
🏢 Abhay Ispat India
📍 Mumbai