- Bachelor's degree in Marketing, Business, or a related field.
- 2–4 years of experience in Performance Marketing.
- Hands-on experience managing Meta Ads and Google Ads campaigns.
- Strong understanding of Google Analytics (GA4), Meta Pixel, Google Tag Manager, and conversion tracking.
- Experience working with Shopify and D2C brands is highly preferred.
- Excellent analytical and problem-solving skills.
- Solid communication and reporting abilities.
Preferred Skills
- Experience in D2C, FMCG, Skincare, Cosmetics, Wellness, or Consumer Brands.
- Knowledge of email marketing, remarketing, and customer lifecycle campaigns.
- Experience with A/B testing and landing page optimization.
- Familiarity with tools such as Hotjar, Microsoft Clarity, Canva, and Looker Studio is an added advantage.