Position: Digital Marketing Manager – PR & Marketing
Department: Marketing / Business Development
Location: Bangalore
Experience: 5–8 Years

Job Summary

We are looking for a creative, strategic, and result-oriented Digital Marketing Manager – PR & Marketing to lead the company’s digital presence, brand communication, public relations, and marketing initiatives. The candidate will be responsible for building brand visibility, generating qualified leads, managing digital campaigns, and strengthening the company’s market presence.

Key Responsibilities

Digital Marketing

- Develop and execute integrated digital marketing strategies and campaigns aligned with business objectives.
- Manage company presence across LinkedIn, Instagram, Facebook, YouTube, website, and other relevant platforms.
- Plan and manage social media content calendars, campaigns, and creative communication.
- Manage SEO, Google Ads, social media advertising, email marketing, and lead-generation campaigns.
- Track campaign performance, website traffic, engagement, leads, and conversions and provide regular reports.
- Optimize digital campaigns based on performance and ROI.

PR & Brand Management

- Develop and execute PR and corporate communication strategies to enhance brand visibility and reputation.
- Build relationships with media, journalists, publications, industry associations, architects, designers, and influencers.
- Identify opportunities for press coverage, interviews, articles, awards, events, and industry features.
- Prepare press releases, company announcements, newsletters, case studies, and corporate communication materials.
- Maintain consistent brand identity and messaging across all communication channels.

Content & Creative

- Lead the creation of high-quality content including project showcases, case studies, videos, blogs, social media posts, presentations, and marketing collateral.
- Coordinate with internal teams, designers,



photographers, videographers, and external agencies.
- Develop content highlighting the company's projects, capabilities, achievements, culture, and industry expertise.
- Ensure all marketing communication follows the company's brand guidelines.

Marketing & Business Support

- Plan marketing campaigns to support business development, lead generation, project launches, and company initiatives.
- Support the sales team with marketing materials, presentations, credentials, and digital campaigns.
- Conduct competitor and market research to identify new marketing opportunities.
- Plan and coordinate participation in exhibitions, events, conferences, award programs, and industry forums.
- Manage external marketing, PR, creative, and digital agencies where required.

Key KPIs

Brand Visibility | Website Traffic | Social Media Growth & Engagement | Qualified Leads | Campaign ROI | PR & Media Coverage | Content Performance | Lead Conversion | Marketing Cost Efficiency

Qualifications & Experience

- Bachelor’s / Master’s degree in Marketing, Mass Communication, Public Relations, Digital Marketing, or a related field.
- 5–8 years of relevant experience in digital marketing, PR, brand management, or corporate marketing.
- Experience in interior design, architecture, construction, real estate, branding, or B2B industries will be an advantage.
- Strong knowledge of digital marketing platforms, analytics, social media, SEO, paid campaigns, and content marketing.

Key Skills

Digital Marketing | PR & Media Relations | Social Media Marketing | SEO & SEM | Content Marketing | Lead Generation | Brand Management | Corporate Communications | Google Analytics | Paid Advertising | Event & Campaign Management | Excellent Communication

Pay: ₹500,000.00 - ₹700,000.00 per year

Advantages:

- Food provided
- Internet reimbursement
- Paid sick time
- Paid time off

Experience:

- PR & Marketing: 5 years (Preferred)

Work Location: In person

📌 DIGITAL MARKETING MANAGER (PR & MARKETING) (Malleshwara)
🏢 MIPL Global
📍 Malleshwara