Job Brief: Sales Manager (HoReCa & Distribution)Company: Aroma SpicesIndustry: Food & Beverages (Spices, Seasonings, and Food Service Solutions)Target Segment: HoReCa (Hotels, Restaurants, Cafes, Caterers) & Commercial KitchensRole OverviewWe are looking for a dynamic, entrepreneurial Sales Manager to spearhead our distribution network and establish structured sales systems. Aroma Spices is a fast-growing manufacturer specializing in high-quality spices and custom seasonings for the HoReCa sector. The ideal candidate will have a proven track record of appointing recent distributors, managing institutional B2B relationships, and implementing robust sales workflows to scale operations.Key Requirements & Responsibilities1. Distribution Network Expansion (Pan-India / Regional Focus) Identify & Appoint: Map target territories, identify potential FMCG/HoReCa distributors, and successfully onboard them to expand market penetration. Relationship Management: Maintain and nurture long-term relationships with existing and new distributors to ensure consistent ROI, timely ordering, and high retention.2. Sales System & Infrastructure Building Process Implementation: Design and execute structured sales processes, from lead generation and onboarding to payment collection and feedback loops. Reporting & CRM: Set up or optimize sales tracking systems (e.g., Daily Activity Reports, pipeline tracking,



or CRM tools) to bring data-driven visibility to the sales funnel. SOP Creation: Define Standard Operating Procedures (SOPs) for order processing, credit control, and complaint resolution to ensure the sales engine runs smoothly.3. HoReCa Business Development Institutional Pitching: Connect directly with corporate chefs, purchase managers, and food service operators to pitch Aromas tailored seasoning and spice solutions. Market Intelligence: Monitor competitor pricing, packaging trends, and product demands within the HoReCa landscape to advise management on product positioning.Candidate Profile & Qualification.Experience: 2 to 5 years of hardcore B2B sales experience in the Food Industry (FMCG / HoReCa / Food Ingredients). Experience specifically in spices or seasonings is a massive plus.Proven Track Record: Demonstrable experience in appointing and scaling a distributor network from the ground up.Skill Set: Strong negotiation, commercial acumen (understanding margins, ROI, and logistics), and excellent communication skills.Mindset: A builder mindset. Needs to be comfortable with a high degree of autonomy and capable of creating systems rather than just following existing ones.Commercials:- 4-4.5 lpa incentivesPreferred area for candidate residing :- Vasai to borivali

📌 Sales Manager HoReCa & Distribution (Mumbai)
🏢 Team HR GSA Private
📍 Mumbai