Collaborate with the marketing team to understand campaign objectives, target audience, and key performance indicators Create and execute innovative media plans across digital platforms, including but not limited to display advertising, social media, video, search, programmatic, email, and other emerging channels Developing creative solutions to continuously position as a cutting-edge source for digital media strategy Tailor media plans to resonate with different audience segments Analyze campaign performance data for insights on impressions, clicks, conversions, CTR, CPA, and ROAS to identify strengths and opportunities Optimize the media mix to strike a balance between different channels to maximize reach, engagement,
and conversions Work closely with internal teams to ensure the seamless execution of media plans and deliver integrated marketing campaigns Build and maintain strong relationships with media partners and vendors Stay abreast of the latest digital media trends, technologies, and best practices. Work with the L&D; team to structure training programs that directly impact work quality along with specific competencies Establish strong relationships with clients to understand clients' satisfaction with media campaigns requirements and objectives Ensuring accurate and complete information is provided to the creative team