Job DescriptionAbout TBZ – The Original
nWith a legacy of over 160 years, TBZ – The Original is one of India's most trusted and iconic jewellery brands, known for craftsmanship, heritage, and innovation. As we evolve into the future of luxury storytelling, we are looking for a highly Creative Art AI specialist who blends design excellence with advanced AI-powered creative capabilities.
nRole Overview
nWe are seeking a visually sharp, culturally aware, and AI-forward creative qualified who can support the brand's visual storytelling across campaigns, social media, digital, print, OOH innovation projects.
nThis role requires someone who understands luxury aesthetics, jewellery presentation, and can leverage cutting-edge AI tools for image generation, video creation, concept development, rapid prototyping, and creative execution
nKey Responsibilities
nCreative & Brand Design
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- Assist in developing campaign visuals across digital, social, print, OOH, retail, and experiential platformsn
- Translate brand briefs into compelling visual concepts.n
- Create mood boards,



campaign routes, mockups, presentations, and design systemsn
- Support product shoots with styling references, AI-generated pre-visualizations, and campaign adaptationsn
- Ensure consistency across all brand touchpoints as per TBZ design guid elinesn

nAI-Powered Creative Execution
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- Expertly use AI tools for advanced image generation, editing, enhancement, and concept creationn
- Create AI-powered campaign mockups, luxury product visualization, model styling explorations, and retail branding conceptsn
- Use AI video tools for storyboard films, concept videos, animatics, reels, and rapid creative prototypesn
- Stay updated on emerging AI tools to improve speed, creativity, and innovationn

nTools Expertise (Must Have)
nStrong working knowledge of:
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- MidJourneyn
- ChatGPTn
- Runway MLn
- Kling / Pika / Sora or equivalent AI video toolsn
- Adobe Photoshop (advanc

📌 Art Director (Raigarh)
🏢 TBZ The Original
📍 Raigarh