Job DescriptionAbout the Role
nWe are looking for a Performance Marketing Sr. Executive who can plan, execute, optimize, and scale digital advertising campaigns across multiple performance marketing platforms. The ideal candidate should have hands-on experience managing campaigns on Google, Meta, and e-commerce advertising ecosystems, with a solid understanding of campaign automation, analytics, and reporting.
nThis role requires a data-driven marketer who can balance creativity with performance metrics to drive customer acquisition, revenue growth, and ROAS improvements.
nKey Responsibilities
nCampaign Planning & Execution
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- Plan, launch, and manage paid marketing campaigns across:n
- Google Ads (Search, Display, YouTube, Performance Max)n
- Meta Ads (Facebook & Instagram)n
- E-commerce platforms and marketplaces (Amazon Ads, Flipkart Ads, etc.)n
- Build campaign structures aligned with business goals such as lead generation, conversions, sales, and brand growth.n
- Conduct keyword research, audience segmentation, and competitor analysis.n




- Coordinate with creative/content teams for ad copies, creatives, and landing pages.n

nOptimization & Performance Management
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- Monitor daily campaign performance and optimize budgets, bids, creatives, targeting, and placements.n
- Improve KPIs including CPC, CPA, CTR, ROAS, conversion rate, and customer acquisition cost.n
- Execute A/B testing strategies across creatives, audiences, and funnels.n
- Track attribution and conversion journeys using analytics tools.n

nAutomation & Analytics
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- Implement marketing automation workflows and rules for campaign efficiency.n
- Work with tools/platforms for automated reporting, bid strategies, and audience management.n
- Create dashboards and reports using Google Analytics, Looker Studio, Excel/Sheets, or similar tools.n
- Analyze campaign data and derive actionable insights for scaling performance.n

nReporting & Communication
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- Prep

📌 Senior Executive Performance Marketing (Maharashtra)
🏢 Tonic Worldwide
📍 Maharashtra