Role & Responsibilities

This role requires a seasoned digital marketer to manage and optimize performance marketing campaigns for two distinct luxury brands: The Quarry and Design First. The ideal candidate will be adept at building, managing, and analyzing campaigns across multiple platforms, ensuring alignment with brand standards and driving qualified leads.

Paid Social – Meta (Both Brands)

- Develop, manage, and optimize Meta Ads campaigns for both The Quarry and Design First, maintaining distinct campaign structures, audiences, and creative briefs for simultaneous execution.
- Build precision audience targeting for each brand: The Quarry targets architects, design professionals, and Ultra High Net Worth Individuals (UHNI) clients; Design First targets UHNI homeowners, business families, and senior professionals.
- Brief the Graphic Designer and Content Writer on ad creative for both brands, ensuring all assets meet the correct brand standards before going live.
- Manage separate A/B testing frameworks for each brand.

Google – Search, Display & Local (Both Brands)
- Manage Google Ads for both brands, including keyword strategy, search term performance, campaign structure, bid management, and conversion tracking, managed separately for each.
- Manage Google My Business (GMB) for both The Quarry and Design First, implementing distinct review strategies, post cadences, and local search positioning.
- Monitor and report on Google-side metrics for both brands with specificity.

Analytics, Reporting & Lead Quality
- Own Google Analytics 4 (GA4) reporting for both brands, creating separate dashboards to track qualified traffic, source quality, engagement depth, and lead attribution for each.
- Define lead quality standards for both brands, recognizing that a qualified lead for The Quarry differs from Design First.
- Produce monthly performance reports for both brands that are specific, honest, and actionable.
- Maintain and troubleshoot all tracking infrastructure for both brands, including Meta Pixel, Google Ads conversion tracking, Google Tag Manager (GTM), and GA4.

Landing Pages and Funnel Optimization
- Own the landing page brief for all paid campaigns for both brands,



ensuring landing page communication aligns with campaign messaging and maintains the correct brand standard for each.
- Monitor landing page conversion behavior for both brands and recommend data-driven changes.
- Build and optimize lead funnels for each brand, acknowledging the long purchase cycles typical in the UHNI market.

SEO & Content Visibility
- Manage the SEO program for both brands, covering keyword strategy, on-page optimization, and backlink quality oversight.
- Coordinate with the Content Writer on content that builds both search and brand authority.
- Manage presence on YouTube, Pinterest, GMB, and community platforms for both brands, focusing on specific audience discovery rather than volume.
- Oversee all backlink placements for both brands, assessing domain authority, topical relevance, and brand alignment before any placement goes live.

Qualifications & Experience

Qualifications:
- Degree in Marketing, Business, Engineering, or an equivalent quantitative field.
- Google Ads and Meta Blueprint certifications are strongly preferred.
- Hands-on capability is prioritized over certification.

Experience & Background:
- 10–12 years of hands-on digital performance marketing experience, with a proven track record of building systems and campaigns end-to-end for multiple brands or clients simultaneously.
- Demonstrated experience managing separate paid media campaigns for distinct brands or audiences in parallel.
- Significant experience in luxury, luxury real estate, luxury hospitality, or other high-consideration purchase categories where lead quality was the primary metric.
- Experience managing or evaluating external performance marketing partners, including briefing, holding to benchmarks, and restructuring as needed.
- Understanding of brand-safe performance marketing and its impact on brand equity when optimizing for volume.

Technical Skills:
- Meta Ads Manager: Proven ability to architect campaign structures and manage separate account structures for multiple brands.




- Google Ads: Comprehensive knowledge of search terms, keyword strategy, bid structures, and quality score interpretation across multiple accounts.
- GA4: Proficiency in setting up goals, building custom reports, and creating dashboards independently for multiple properties.
- Meta Pixel: Expertise in conversion event configuration, attribution window management, and discrepancy diagnosis across multiple pixels.
- Google Tag Manager (GTM): Skilled in container management, tag setup, trigger configuration, and diagnosing misfires.
- Google Search Console: Experience in keyword ranking tracking, index status monitoring, and identifying technical issues.
- Looker Studio: Ability to build and maintain campaign performance dashboards for executive-level reporting.
- WhatsApp Business / Meta Business Suite: Familiarity with audience targeting, broadcast management, and platform integration.
- CRM: Basic working knowledge of platforms like HubSpot, Zoho, or equivalents, with an understanding of lead flow from ad platforms to CRM.
- Excel / Google Sheets: Proficient in data manipulation and building performance trackers.

Skills & Qualities:
- Ability to run distinct performance strategies for two different luxury brands simultaneously.
- Obsession with lead quality, prioritizing high-quality inquiries over sheer volume.
- Strong brand awareness, capable of maintaining correct creative standards and distinguishing brand-specific needs.
- Analytical honesty, reporting data accurately, including negative performance trends.
- Diagnostic precision to interpret campaign reports regarding audience quality and creative fatigue.

Personality – What this Role Requires:

- Analytical yet Brand-Sensitive: Views brand as a parameter for building performance, not a constraint.
- Calm and Disciplined: Manages multiple campaign variables across two brands without losing clarity.
- Ownership-Driven: Takes full responsibility for data, problem-solving, and recommendations.
- Mature Communicator: Presents performance data to leadership in plain, honest language.
- Emotionally Mature and Discreet: Operates with a high degree of professionalism and discretion in a founder-led, dual-brand luxury workplace.

📌 Senior Performance Marketer / Digital Marketing Specialist (India)
🏢 One75mbhrm
📍 India