Social Media & Digital Marketing Manager

Role Overview

We are seeking a dynamic and experienced Social Media & Digital Marketing Manager to lead our online presence and drive impactful marketing campaigns. This role is crucial for enhancing brand visibility, generating qualified leads, and supporting our business objectives across various IT service domains.

Key Responsibilities

Social Media Management

- Develop and execute comprehensive social media strategies across LinkedIn, Facebook, Instagram, X, and YouTube.
- Create compelling and engaging content, including posts, graphics, videos, reels, and thought leadership pieces.
- Manage monthly content calendars, ensuring alignment with overall business goals.
- Monitor social channels, actively engaging with the community by responding to comments and messages.
- Drive follower growth, engagement, and brand visibility through effective organic strategies.

Digital Marketing Campaigns
- Plan, execute, and manage digital marketing campaigns across multiple channels, including LinkedIn Ads, Google Ads, and Meta Ads.
- Develop and manage email marketing campaigns.
- Optimize landing pages and website content to improve lead generation.
- Enhance website traffic, conversion rates, and user engagement.
- Support Search Engine Optimization (SEO) initiatives to improve search engine rankings.

Content Marketing
- Write persuasive marketing copy, blog posts, newsletters, case studies, and website content.
- Collaborate with technical teams to translate complex IT topics into accessible and engaging content.
- Promote company services, client success stories, webinars, and events.

Lead Generation
- Generate qualified B2B leads for our core services: Managed IT Services, Cloud Solutions, Cybersecurity, IT Staffing, and Qualified Services.




- Build and optimize lead generation funnels.
- Support sales campaigns and marketing automation workflows.

Brand Management
- Ensure consistent brand messaging and visual identity across all marketing channels.
- Support employer branding initiatives, recruitment campaigns, and product launches.

Analytics & Performance Tracking
- Track and analyze campaign performance using Google Analytics and platform-specific analytics tools.
- Prepare and present weekly and monthly performance reports.
- Optimize campaigns based on key performance indicators (KPIs) and return on investment (ROI).

Required Skills & Experience

- Proven experience in Social Media Marketing and Digital Marketing Strategy.
- Proficiency in Content Marketing, LinkedIn Marketing, SEO & SEM.
- Hands-on experience with Google Ads, Meta Ads, and Email Marketing platforms.
- Familiarity with Google Analytics, WordPress/CMS, and Marketing Automation tools.
- Experience using design tools such as Canva or Adobe Creative Suite.
- Knowledge of AI tools for marketing (e.g., ChatGPT, Claude, Canva AI).

Preferred Qualifications

- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5 years of relevant experience in Digital Marketing or Social Media Management.
- Experience within the MSP, Cloud, Cybersecurity, or B2B Technology sectors is highly preferred.
- Excellent communication, analytical, and problem-solving skills.

Key Performance Indicators (KPIs)

- Social media growth and engagement rates
- Website traffic and conversion rates
- Volume and quality of Marketing Qualified Leads (MQLs)
- Campaign ROI and Cost per Lead (CPL)
- Search engine ranking improvements
- Email campaign open and click-through rates
- Content publishing consistency
- Brand awareness metrics

📌 Social Media & Digital Marketing Manager (Delhi)
🏢 One75mbhrm
📍 Delhi