Job Description

This is a remote position.

Inbound Marketing & GTM Operations Manager

Incubyte is hiring a hands-on operations manager to run its inbound marketing and GTM execution. The website, SEO strategy, conference playbooks, and partner/referral systems are already built — this role owns execution, tracking, and follow-through, working closely with founders, sales, engineering, and external partners.

Key Responsibilities

- Website: Maintain site post-handover; monitor performance, GA/GSC/GTM, forms, and conversions; track issues and fixes.
- SEO & Content: Execute the content calendar (blogs, case studies, landing pages, LinkedIn, newsletters); coordinate writers/designers/engineers from brief to publish; track organic traffic, keywords, and content performance.
- Conferences: Run existing conference playbooks (pre/during/post); coordinate event assets (decks, one-pagers, QR codes, meeting lists); track leads and outcomes.
- Partner & Referral: Maintain partner/referral trackers; coordinate collateral and communication between internal teams and external partners.
- Sales Enablement & Reporting: Maintain sales collateral (decks, case studies,



one-pagers); ensure basic CRM/HubSpot hygiene and lead routing; deliver weekly/monthly reports across all workstreams.

Requirements

- 2–5 years in B2B marketing, inbound marketing, marketing ops, content ops, or GTM coordination
- Background in B2B SaaS, tech services, AI, IT services, or consulting
- Educational or professional background in IT (B.Tech, MCA, or BCA) or prior marketing experience within IT services or GCC (Global Capability Center) organizations; marketing experience at a UX or product design services company is also a strong fit
- Strong project management, content calendar, and stakeholder coordination skills
- Working knowledge of SEO execution and performance tracking
- Familiarity with GA, GSC, GTM
- Comfortable with HubSpot/CRM basics
- Solid written communication
- High ownership; able to execute independently against existing playbooks

Good to Have

- Conference/event marketing experience
- Partner/referral GTM experience
- Experience with technical teams on content
- Webflow/WordPress familiarity
- Sales collateral creation
- Background in AI, cloud, data, or software services marketing

Skills:- Artificial Intelligence (AI), Marketing operations, Content Marketing and Google Tag Manager (GTM)

📌 Marketing Specialist (India)
🏢 Incubyte
📍 India