Job DescriptionKey Responsibilities:
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- End-to-end ownership of marketing communications calendar.n
- Design customer journeys consisting of different mode of communication, incentives and visual properties for continuous engagement and retention.n
- Manage CRM through marketing channels like emailers, SMS, Push Notifications, WhatsApp and In-app Notifications with a focus on improving engagement and retention metrics.n
- Lead and guide the execution team for BAU Campaigns and Journey setupsn
- Coordinate with brand and tech teams to ensure flawless execution of campaigns.n
- Track delivery reports and funnel metrics for each campaign and share insights.n

nKey Requirements
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- Understanding of CRM with a minimum of 4 years of relevant experiencen




- Proficiency in MS Office applications specifically Excel and PowerPoint, and past hands-on experience in working on one or more of mobile marketing tools such as clever tap, MO engage etc.n
- Experience in managing customer life cycle, retention, CRM activities for B2C.n
- Must be data driven with solid problem solving and analytical skillsn
- Must be able to provide creative feedback and think Consumer First for CRM Communications and User Journeyn
- Able to collaborate effectively across teams such as Product, Design, Business, Brand Teamsn
- High degree of ownership in taking things to completionn

📌 Senior Associate- CRM (Nagar)
🏢 Americana Restaurants
📍 Nagar