Job DescriptionJob Title:
nSenior Manager – Trade Marketing
nBusiness Unit:
nConsumer Healthcare Business
nLocation:
nMumbai
nAt Sun Pharma, we commit to helping you "Create your own sunshine"— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
nAre You Ready to Create Your Own Sunshine?
nAs you enter the Sun Pharma world, you'll find yourself becoming 'Better every day' through continuous progress. Exhibit self-drive as you 'Take charge' and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we 'Thrive together' and support each other's journeys."
nKey responsibilities:
nThe incumbent shall be responsible for the following areas under Trade Marketing and Activation, to drive the overall Business Objective:
nTrade Marketing Strategy & Execution
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- Plan, develop, and execute trade marketing initiatives to drive sales growth, market penetration, and brand visibility across channels.n
- Ensure effective deployment and monitoring of primary and secondary trade schemes, maximizing reach, compliance, and return on investment.n
- Design and implement trade engagement programs that strengthen partner relationships and increase focus on the company's product portfolio.n
nIn-Store Excellence & Visibility
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- Drive superior in-store execution through effective merchandising, visibility programs, and point-of-sale activation initiatives.n
- Ensure consistent implementation of brand guidelines and promotional activities across all trade touchpoints.n
- Monitor execution quality and take corrective actions to improve retail effectiveness and shopper experience.n
nProgram Store Management
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- Lead the expansion of program stores in line with business growth objectives.n
- Ensure productive execution and operational excellence across program stores.n
- Monitor and improve store productivity, weighted availability, and WOA (Width of Asso