Job DescriptionRole: Senior Copywriter
nReporting to: Copy Director
nTeam name: Creative
nAbout the Team and the Role:
nThe Creative team at Ather is responsible for conceptualizing and executing high-impact creative, communication, and content solutions that build brand desirability and drive engagement across various product and motherbrand platforms.
nThis role is for a Senior Copywriter who will lead campaign development, crack creative strategies for product launches, and build brand personality through high-quality writing across diverse channels including TV, digital, and social media.
nResponsibilities:
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- Conceptualize creative and content solutions to build desirability in launch markets and lead campaigns for motherbrand and product briefs.n
- Execute content engagement plans to keep prospective owners and current owners continuously engaged with the brand.n
- Build brand personality by writing high-quality copy for TV commercials, print ads, digital films, launch keynotes, and social channels.n
- Develop and refresh campaigns around OTA, CI, vehicles,



and the ecosystem while cracking creative strategies for product upgrades.n
- Support Sales, Ownership Management, and Retail Partner teams with effective customer communication and cross-functional content.n
- Collaborate closely with Brand Managers, Product teams, and designers to build cohesive brand stories and creative solutions.n
- Track the quality and engagement of content across different platforms and activities to ensure high-performance output.n
- Engage with the wider creative team to understand briefs and actively seek feedback to refine and improve copy.n

nMust Have Competencies:
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- Demonstrate expert-level creative thinking to generate original and impactful brand solutions.n
- Possess an advanced understanding of current trends in content development to keep the brand relevant.n
- Apply advanced creative writing skills to produce high-quality copy across mult

📌 Senior Copywriter (Karnataka)
🏢 Ather Energy
📍 Karnataka