Job DescriptionDESCRIPTION:
nWe are looking for a B2B2C Marketing Campaign Manager. In this role, you will be responsible for creating and executing data-driven, automated marketing campaigns that nurture leads and drive business growth. You will leverage tools like WebEngage, Gupshup or any such CRM tool to optimise campaign performance and enhance the user journey for our B2B audience.
nKey Responsibilities
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- :Develop and execute multi-channel B2B marketing campaigns across Email, WhatsApp, SMS, and Push Notifications to acquire and retain QubeHealth App Usern
- sDesign and implement automated user journeyn
- sCreate and manage landing pages, forms, email templates, and lead-nurturing workflows within marketing automation toolsn
- .Segment B2B audiences based on industry, company size, engagement levels, and behaviour to deliver personalised messagingn
- .Track and optimise campaign performance with analytical toolsn
- .Generate performance reports on key metrics like open rates, click-through rates, conversions, and pipeline impact,



and use insights to improve future campaignsn
- .Work closely with sales and account management teams to align marketing efforts with business goalsn
- .Ensure marketing automation best practices to improve lead quality, reduce churn, and increase engagementn
- .Optimise database hygiene, reducing list decay and increasing deliverability and engagementn

nQualifications & Skills
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- :2.5+ years of experience in B2B Marketinn
- gHands-on experience with WebEngage, Gupshup, and HubSpot (or similar marketing automation platforms)n
- .Proficiency in email marketing, WhatsApp marketing, SMS campaigns, and push notificationsn
- .Analytical mindset with experience in tracking, reporting, and optimising marketing performancen
- .Excellent communication skills to craft compelling messaging for a qualified audiencen
- .Ability to work cross-functionally with sales, product, and customer success teamsn
- .If yo

📌 Marketing Communications Manager (Raigarh)
🏢 QubeHealth-Pay
📍 Raigarh