Role
purpose

This
role owns SecNinjaz's paid advertising and email demand generation
across LinkedIn, Google, and marketing automation. The objective is
qualified pipeline: bringing security and IT decision-makers to the
company, converting them, lowering acquisition cost, and feeding the
sales team. This is a hands-on role — the person builds the
campaigns, writes the copy, sets up the tracking, and reads the
numbers. A working understanding of B2B buyer journeys and the
ability to turn business objectives into measurable campaigns are
essential.

Key
responsibilities

Strategy
and planning

- Build
monthly and quarterly demand-generation plans tied to revenue
targets, with forecasts for reach, traffic, leads, cost per lead,
and expected pipeline contribution.

- Define
target industries, accounts, job titles, keywords, and audience
segments for a security and IT buyer.

- Recommend
budget and channel split across LinkedIn, Google, email, and
retargeting.

LinkedIn
advertising

- Plan
and run LinkedIn Campaign Manager campaigns: Lead Gen Forms,
Sponsored Content, Document and Video Ads, Conversation Ads, and
website-conversion and retargeting campaigns.

- Build
and manage matched audiences and account lists for account-based
marketing by industry, company size, seniority, and skills.

- Test
objectives, targeting, creative, and calls to action; optimise bids,
budgets, frequency, and cost per lead.

- Connect
Lead Gen Forms to the CRM.

Google
Ads

- Build
and manage Search, Display, remarketing, and YouTube campaigns,
structured by service, segment, geography, and search intent.

- Run
keyword research for high-intent commercial terms; manage match
types, negatives, geographic and device targeting, and search-term
hygiene.

- Write
and test ad copy, headlines, descriptions, extensions, and calls to
action; optimise for conversions, cost per acquisition, and return
on ad spend.

- Set
up and validate conversion tracking through Google Ads, GA4, and




Google Tag Manager.

Email
marketing and automation

- Plan
and run campaigns for lead nurturing, product and event
announcements, webinars, newsletters, and re-engagement.

- Segment
lists by industry, persona, funnel stage, behaviour, and engagement;
build automated workflows for new leads, content downloads, webinar
attendees, and dormant contacts.

- Write
subject lines, body copy, and calls to action; A/B test content,
offers, and send times.

- Track
open, click, reply, and unsubscribe rates and deliverability; keep
lists clean and compliant, including DPDP where personal data is
involved.

- Integrate
email with the CRM and the sales follow-up process.

Landing
pages and conversion

- Write
briefs for landing pages and lead forms, and work with design and
development to build and improve them.

- A/B
test headlines, layouts, forms, and offers; analyse drop-offs and
lift conversion from ad click to lead, and from lead to
sales-qualified opportunity.

Analytics
and reporting

- Build
weekly and monthly dashboards across LinkedIn Campaign Manager,
Google Ads, GA4, Google Tag Manager, the CRM, and email analytics.

- Report
on spend, impressions, click-through rate, conversion rate, cost per
lead, lead quality, pipeline, and revenue, cut by channel, campaign,
persona, keyword, audience, and creative.

- Tie
marketing-source data to CRM opportunities; flag underperforming
campaigns and act on them.

- Present
insights and recommendations to management.

Sales
and marketing coordination

- Agree
qualified-lead criteria with the sales and business-development
teams,



and make sure leads are routed and followed up within agreed
timelines.

- Run
campaigns around target accounts, priority sectors, events, and
sales initiatives; support account-based marketing for selected
companies and decision-makers.

- Collect
feedback from sales on lead quality, and keep clear documentation of
campaigns, audiences, budgets, assets, and results.

Required
qualifications and skills

- Bachelor's
degree in marketing, business, communications, IT, or a related
field.

- At
least 3 years' hands-on experience in performance marketing, digital
advertising, or demand generation.

- A
proven track record managing LinkedIn Ads and Google Ads, plus email
and automated lead-nurture campaigns.

- A
solid grasp of B2B lead-generation funnels and buyer journeys.

- Working
experience with GA4 and Google Tag Manager.

- Experience
with a CRM (HubSpot, Salesforce, Zoho CRM, Microsoft Dynamics, or
Pipedrive) and an email platform (HubSpot, Mailchimp, Brevo,
ActiveCampaign, Klaviyo, or Marketo).

- Strong
analytical skills, and confident copywriting for ads, landing pages,
and email.

- Familiarity
with A/B testing, conversion-rate optimisation, audience
segmentation, and remarketing.

- The
ability to run several campaigns, budgets, and deadlines at once,
with clear written and verbal communication.

Preferred

- Experience
marketing to technical or security-aware buyers in cybersecurity,
IT, or B2B SaaS.

- Exposure
to account-based marketing for enterprise or government accounts.

- Awareness
of DPDP and data-protection basics in a marketing context.

What
we offer

- Ownership
of demand generation end to end for AI-augmented security services
and AI-native products, with direct access to the founders.

- A
build-fast, test-rapid, sell-fast culture where campaigns ship and
get measured, not parked.

- Real
budget and pipeline responsibility, not a support seat.

📌 Performance Marketing (New Delhi)
🏢 Recognized
📍 New Delhi