We’re looking for a Marketing Analyst to lead and manage end-to-end marketing initiatives, from planning and execution to optimization across channels. You’ll manage the complete marketing funnel, drive lead generation, and improve campaign performance across digital platforms.

- Develop and execute end-to-end marketing strategies and campaigns

- Manage SEO optimization and content marketing initiatives

- Plan and optimize SEM campaigns across Google Ads, LinkedIn Ads, and other platforms

- Own marketing budget allocation and ROI optimization

- Create and manage marketing funnels from awareness to conversion

- Develop content strategy and create blogs, case studies and product documentation

- Manage social media presence across all platforms (LinkedIn, Twitter, Facebook, etc.)

- Set up marketing automation workflows and lead nurturing campaigns

- Track and analyze marketing metrics (CAC, conversion rates, traffic sources etc)





- Conduct A/B testing and conversion rate optimization

- Create marketing collateral, ad copy, landing pages, and email campaigns

- Develop targeted campaigns for different buyer personas

Requirements

- 2-5 years of digital marketing experience (B2B SaaS preferred)

- Self-starter who can manage multiple projects independently

- Solid knowledge and hands-on experience of SEO, SEM, and Google Analytics

- Strong analytical and data-driven decision-making skills

- Excellent written and verbal communication

- Proven content writing and copywriting skills

- Experience managing social media marketing and community engagement

- Knowledge in marketing automation tools

- Budget management and ROI optimization experience

📌 Marketing Analyst (Mambakkam)
🏢 Important Group
📍 Mambakkam