Role Overview

The Digital Marketing - Shared Service Lead for AMS division will be pivotal in driving the transition from individual business marketing to a shared division marketing model, ensuring alignment across the division. The leader will manage division-wide resources, oversee project execution, and foster collaboration between local and global teams. Strong communication and change-management skills are essential to guide stakeholders through this transformation. This role will also bring innovative fresh ideas and solutions to enhance marketing performance and elevate customer engagement.

Key Responsibilities

- Strategic Leadership

- Develop and execute marketing strategies that support the division’s shared service model.

- Provide insights and recommendations to business units to enhance marketing effectiveness.

- Resource Management

- Oversee division-wide marketing resources to ensure timely completion of projects.

- Prioritize projects based on business strategy and optimize resource allocation across teams and projects for maximum impact.

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- Collaboration & Stakeholder Engagement

- Build strong relationships with internal teams and business leaders to align marketing priorities.

- Act as a liaison between India-based teams and global stakeholders.

- Foster a global and team culture of collaboration, learning and sharing.

- Change Management & Communication

- Lead communication efforts to support the transition to a shared marketing structure.

- Create and drive adoption of new processes and tools across the division.

- Customer-Centric Approach

- Ensure marketing strategies and campaigns are aligned with customer needs and market trends.

- Data-Drive Decision Making

- Leverage data analytics and insights to drive marketing decisions and optimize performance

- Problem Solving & Innovation

- Address challenges proactively and develop creative solutions to complex issues.

- Introduce innovative ideas and strategies to enhance marketing performance.

- Champion innovation by introducing new tools, technologies,



and creative approaches.

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Qualifications & Preferred Background

- Education & Experience

- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

- 7+ years of progressive marketing experience, with at least 3 years in a leadership role.

- Core Competencies

- Collaboration and team leadership across geographies.

- Strategic thinking and ability to influence senior stakeholders.

- Customer-centric mindset with robust problem-solving skills.

- Ability to manage ambiguity and drive clarity in complex environments.

- Exceptional communication and change management capabilities.

- Data-driven mindset with strong analytical skills.

- Ability to foster innovation and lead digital transformation initiatives.

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- Preferred Background

- Experience in managing marketing operations for large divisions or multi-business units.

- Familiarity with shared service models and global marketing frameworks.

- Proven track record of leading cross-cultural teams and delivering results in dynamic environments.

Success Metrics

- Timely delivery of marketing projects across the division.

- Increased alignment and collaboration between business units and shared marketing team.

- Successful adoption of shared service marketing processes and tools.

- Positive stakeholder feedback on communication and change management efforts.

- Measurable improvement in marketing efficiency and customer engagement.

- Team stability (standard turnover) and engagement.

- Improved marketing ROI through data-driven strategies.

- Successful implementation of innovative campaigns, tools and processes.

What Good Looks Like

- A trusted advisor to business leaders, offering strategic insights and actionable recommendations.

- A proactive leader who anticipates challenges and navigates ambiguity with confidence.

- A strong communicator who inspires teams and drives change effectively.

- A collaborative partner who fosters a culture of shared success across geographies.

- An innovator who continuously seeks opportunities to enhance marketing impact and customer value.

📌 Digital Marketing - Shared Service Lead (India)
🏢 Leading
📍 India